Business / Ecommerce / Marketing / Web Development

WordPress or Shopify? We help you to choose the platform suited to your business.

March 1, 2023 , 10 minutes
shopify vs wordpress

WordPress and Shopify are two of the most popular CMS platforms. Both platforms offer unique features that cater to different needs and requirements of businesses. In this article, we will compare WordPress and Shopify, and discuss the benefits of each platform and which platform is best suited to your industry.

shopify vs wordpress


WordPress is a content management system (CMS) that powers more than 40% of all websites on the internet. It is an open-source platform that is highly customizable and flexible. The platform allows users to create any type of website, including e-commerce sites, blogs, and business sites.

Benefits of WordPress:


WordPress is highly customisable and flexible, allowing users to create a unique website that caters to their specific needs. It offers a vast range of customisable themes and plugins that enable users to build and modify websites to their specific needs and preferences. With thousands of pre-made templates, WordPress makes it easy for users to create professional-looking websites without needing to have extensive knowledge of coding. Additionally, WordPress is open-source, which means that developers can easily modify and extend its functionality to create custom solutions for clients. Depending on the developer and how your WordPress site is created, WordPress can be quite user-friendly, which makes it easy for users to update and manage their content. Overall, WordPress’s flexibility in design and functionality make it an excellent choice for anyone looking to build and manage a website, from personal blogs to large-scale eCommerce sites.

SEO Friendly

Built with search engine optimization (SEO) in mind, WordPress offers several features and plugins that make it easy for website owners to optimize their content for search engines. One of the most significant SEO capabilities of WordPress is its ability to generate clean and structured code, making it easier for search engines to crawl and index the site’s pages. Additionally, WordPress’s built-in SEO features, such as customizable permalinks, title tags, and meta descriptions, allow users to optimize their content for specific keywords and improve their chances of ranking higher in search engine results pages (SERPs). There are also many SEO plugins available for WordPress, such as Yoast SEO, that provide comprehensive SEO analysis, suggestions, and optimization options. These plugins help users to optimize their content, images, and URLs, monitor their website’s performance, and identify and fix any SEO issues. Overall, WordPress’s SEO capabilities make it an excellent choice for anyone looking to build an SEO-friendly website that can rank well in search engines.

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Large Community

One of the key factors that has contributed to the popularity of WordPress is its strong community and platform support. WordPress has a large and active community of developers, designers, and users who contribute to the development and improvement of the platform. The community provides support through forums, blogs, and online communities where users can find answers to their questions, share knowledge, and connect with others who use the platform. Additionally, WordPress offers a wide range of plugins and themes that are created and supported by both the community and the platform itself, making it easy for users to customize and extend their websites. The strong community and platform support for WordPress have helped to create a vibrant ecosystem that empowers users to create and manage their online presence with ease.


WordPress is a cost-effective option for building and managing a website. Unlike many other content management systems, WordPress is open source, which means that it is free to use and can be customized to suit your specific needs. Additionally, WordPress offers a wide variety of free and low-cost themes and plugins that can be used to add functionality and design elements to your website. While there are some costs associated with using WordPress, such as web hosting and domain registration, these are typically much more affordable than the costs of building a custom website from scratch. Overall, WordPress is a cost-effective choice for individuals and small businesses who want to create a professional-looking website without breaking the bank.

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WordPress integrates with a wide range of third-party tools and services, making it easy for businesses to expand their website’s functionality.

The benefits of WordPress plugins is that there is a large range of free plugins available in the official WordPress plugin repository. However, some premium plugins may require payment in order to access their full range of features or receive ongoing support and updates. The cost of premium plugins can vary widely, ranging from just a few dollars to hundreds or even thousands of dollars. It’s important for users to carefully evaluate the features and benefits of any premium plugin before making a purchase to ensure that they are getting value for their money.

Industries that should use WordPress:

  1. Content-driven businesses: WordPress is a great platform for content-driven businesses, such as blogs, news sites, and media companies.
  2. Small businesses: WordPress is an affordable option for small businesses that want to create a professional-looking website without breaking the bank.
  3. Creative industries: WordPress is highly customizable, making it a great option for creative businesses such as designers, artists, and photographers.


Shopify is a dedicated e-commerce platform that is designed specifically for businesses that want to sell products online. It is an all-in-one solution that offers everything businesses need to create an online store, from website design to payment processing.

Benefits of Shopify:

Flexibility / Easy to use

Similar to WordPress, Shopify has been designed to be user-friendly making it easy for businesses of all sizes to use. One of the key reasons why Shopify is so easy to use is its intuitive user interface, which allows users to quickly set up and manage their online stores without the need for technical expertise. Shopify also offers a wide range of pre-built templates and themes, which users can customize to match their brand and design preferences. Additionally, Shopify provides a range of built-in features and tools making it easy for users to manage their online stores from a single platform. The flexibility of Shopify also allows users to extend the functionality of their stores through the use of third-party apps and integrations. Overall, the combination of ease of use and flexibility makes Shopify a popular choice for ecommerce businesses of all sizes and types.


With so many businesses and personal data being hacked and stolen recently it is important for the security of your business and your customers that the CMS platform you use is secure. Shopify takes the security of its platform and its users very seriously and has implemented a range of measures to help prevent unauthorized access to user accounts and data. One of the key security features of Shopify is its use of SSL encryption to protect all data transmitted between users and the platform. Shopify also provides two-factor authentication (2FA) for user accounts, which adds an extra layer of security by requiring users to enter a verification code in addition to their password when logging in. In the event that a security issue does occur, Shopify has a comprehensive incident response plan in place to quickly identify and mitigate any threats, and to notify affected users and authorities as necessary. Overall, the security measures implemented by Shopify help to provide users with peace of mind and confidence that their data and online stores are well-protected from potential threats.


Cost Effective

Whether or not Shopify is cost-effective depends on several factors. On the one hand, Shopify is relatively affordable compared to other eCommerce solutions, with plans starting at just US$29 per month. It also offers a variety of features, including website templates, payment processing, and inventory management, that can save businesses time and money. Additionally, Shopify’s ease of use means that businesses don’t need to hire expensive web developers to create an online store which can sometime be the case with WordPress. However, there are additional costs to consider, such as transaction fees and app fees, which can add up quickly. Additionally, as a business grows and requires more advanced features, the cost of using Shopify can become more expensive. Therefore, whether or not Shopify is cost-effective depends on a business’s specific needs and goals.

Customer Support

Shopify is known for its excellent customer support, which is available 24/7 through a variety of channels, including phone, email, and live chat. In addition to Shopify’s highly knowledgeable support team, Shopify also provides an extensive variety of resources, such as guides, tutorials, and forums, that customers can use to find answers to their questions. One of Shopify’s unique features is its Shopify Experts program, which connects businesses with certified professionals who can help them with everything from website design to marketing campaigns. Overall, Shopify’s customer support is a major selling point for businesses looking to use the platform, and the company has earned a reputation for providing excellent service.


Like WordPress, Shopify offers a vast selection of integrations with third-party apps and services, making it a highly flexible and customizable platform. Shopify’s app store features thousands of integrations, ranging from shipping and logistics tools to accounting and inventory management software. These integrations can help businesses streamline their operations, improve their customer experience, and grow their sales. For example, businesses can use integrations to automate their shipping and fulfillment processes, sync their inventory across multiple sales channels, and create personalized marketing campaigns. Shopify also integrates with popular social media platforms, such as Facebook and Instagram, allowing businesses to sell products directly on these channels.


Industries that should use Shopify:

  1. Online retailers: Shopify is a great platform for businesses that want to sell products online, including retailers, manufacturers, and wholesalers.
  2. Fashion and beauty industry: Shopify offers a wide range of themes and features that cater specifically to businesses in the fashion and beauty industry.
  3. Food and beverage industry: Shopify offers features such as online ordering, delivery tracking, and inventory management, making it a great option for businesses in the food and beverage industry.


In conclusion, both WordPress and Shopify are amazing platforms and will almost 99% of the time be able to support your business with the business website you need and envisaged. Whilst WordPress is the more cost effective platform and has the ability to be more customised, Shopify is the number one eCommerce platform and their customer support available is unwavering. No matter which CMS platform you choose, we believe both WordPress and Shopify are equally beneficial and that is why we have created the below checklist to help you make the right decision for your business.

  1. Consider the purpose of your website and if you plan to sell online.
  2. Does your website need more flexibility and customisation options?
  3. Do you have web development experience?
  4. What integrations will you need to use and what is the cost?
  5. What is your budget?
  6. What are your technical abilities? Can you manage the platform or will you need support?

Ultimately, it is important to weigh up all of these factors carefully to choose the platform that best suits your needs and goals.

It might even be worthwhile getting advice from an experienced marketing consultant if you aren’t sure which option is best for you.