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PODCAST EP 74
What is Digital Transformation? with Scott Rigby from Adobe
On Episode 74 of the Paper Planes Podcast Simon chats with Scott Rigby, Head of Digital Transformation for Enterprise Solutions at Adobe.
Listen NowWhat is Customer Lifetime Value & Why is Conversion Rate Important?
On Episode 9 of the Paper Planes Podcast Simon chats with Simon Bell about what Customer Lifetime Value is and why Conversion Rate is so important.
Show Notes
Our Masterclass episodes are a step-by-step walk-through focusing on helping you – irrespective of your business size or industry – build your own marketing plan to grow your business. Working with my guest Simon Bell, we look at a different area of marketing planning every episode.
Transcript
Coming Soon.
Featured episodes
PODCAST EP 117
Transitioning from Marketing to the Board with Cheryl Hayman
Staying true to yourself, being authentic and being supportive; these may not be the first tips you might associate with becoming a board member. Moving from a corporate role into a board position can be quite difficult but Cheryl Hayman takes us through some tips to help navigate the transition from marketing to the board. With an extensive background in marketing working with companies such as Unilever, J Walter Thompson and George Weston Foods. Cheryl has spent the last decade on a number of boards, helping women progress out of corporate life into board positions. In this episode, Cheryl takes us through how to better understand your brand; the value and skills you provide, how to select the right boards and where opportunities are to upskill.
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