Creating a Need For Your Product and How to Keep Your Team Inspired with Darren Needham-Walker

How do you motivate people to buy your product and how to create a need for it? More importantly, how do you keep your team inspired? You’ve got to celebrate success as well as failure. Darren Needham-Walker explains that you’ve got to build up what your product can do for your customer, how it can make life easier and how it elevates them. He also describes that a childlike curiosity is a key to being a successful marketer, that you’ve got to question everything. Additionally, you’ve got to relate to everyone as an individual and recognise and understand who they really are.

Show Notes

Darren Needham-Walker is currently the Chief Marketing Officer for Advanced Mobility Analytics Group (AMAG). They are a digital platform provider for proactive road safety analytics and management.



Coming soon.

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