Venissa Jensen

Led the European marketing activation team and coordinated integrated B2C delivery across multiple markets, translating commercial and revenue priorities into locally relevant plans. Coordinated multi-channel activity across Meta, YouTube, search and display, including briefs, creative development, market requirements, approvals and performance optimisation. Managed campaign workflows and assets to support consistent brand execution. Contributed to more than 383,000 incremental media-driven guests, approximately €37 million in revenue and a 40% reduction in average CPA across four markets.

Led planning and rollout of the first standardised Group Travel concept across Europe, balancing consistent brand positioning with local market and commercial needs. Developed seasonal marketing concepts and integrated campaigns across digital and brand channels. Coordinated regional stakeholders, commercial teams and creative partners on local adaptations, requirements, timelines and delivery. Introduced a centralised creative management platform that streamlined asset management and distribution, improved production efficiency and reduced operational costs by 25%.

Developed and delivered the European After Sales marketing strategy across 33 markets, supporting customer retention, service engagement and commercial growth through customer-focused propositions and integrated communications. Partnered with sales teams, regional stakeholders, distributors and agencies to deliver digital and dealer campaigns, using customer and performance insights to improve effectiveness and local relevance.

Developed and coordinated integrated marketing communications and product launch campaigns across 33 European markets. Supported commercial growth, local activation and consistent brand positioning, coordinating delivery across digital, dealer and brand channels with internal stakeholders and agencies.