Umama Mohsin
Marketing Manager
Experienced Marketing and Communications Strategist with Expertise in Data-Driven Strategies
About Umama
Experienced Marketing and Communications Strategist with 10+ years in digital marketing, IMC, and brand management. Proven expertise in developing data-driven strategies, optimizing omni-channel campaigns, and leading teams to enhance ROI and brand awareness through SEO/SEM, content strategy, social media, and marketing automation.
Experience
Campus Radar
Marketing Co-ordinator - Part Time (Remote) (2025 – Present)
Developing integrated marketing campaigns targeting the education sector, managing content strategy, executing SEO-driven blog strategies, designing advertising materials, and achieving increased ad space engagement.
Klau Geomatics
Marketing Coordinator - Part Time (Remote) (2025 – Present)
Develop targeted digital marketing campaigns for UAV, surveying and geospatial audience segments
Create social media content and scheduling to increase product visibility and website traffic
Support SEO-aligned content development including blogs, web pages and product articles
Design product-focused creatives, digital materials and landing page assets
Manage campaign calendars and reporting to maintain consistent brand messaging
Optimise performance using analytics to improve engagement and product enquiries
Hive Social
Account Manager - Remote (2024 – 2026)
Acting as the primary client contact, managing onboarding post-sale, overseeing approvals and strategy walkthroughs, facilitating smooth transitions, and escalating support issues for resolution.
MC Marketing
Content Creator (Social Media) - Contract (2024 – 2024)
Creating engaging social media content for clients, managing multiple accounts, developing editorial plans, tracking metrics, and collaborating with clients to align content with brand goals.
IPAK Group - Dubai, UAE
Marketing Manager - Full Time (2023 – 2024)
Directing digital marketing strategies, executing integrated marketing plans, creating high-quality content, collaborating with sales for lead generation, refining brand positioning, and ensuring brand consistency.
Freelance - Dubai, UAE
Digital Marketing Manager - Part Time (2020 – 2021)
Managing content for various platforms, optimizing social media presence, executing content strategies, spearheading product campaigns, optimizing brand visibility, and utilizing advanced tools efficiently.
Taghleef Industries - Dubai, UAE
Marketing Manager - AMEA & APAC - Full Time (2020 – 2021)
Collaborating with sales teams, executing targeted marketing plans, managing regional budgets and orders, creating marketing materials, organizing events, and contributing to global marketing activities.
AdinB - Abu Dhabi, UAE
Sales and Marketing Manager - Full Time (2013 – 2019)
Developing comprehensive strategies, conducting budget analysis, leading recruitment and training, engaging with clients, delivering presentations, and staying updated on marketing trends.
Key Skills
Qualifications
Master of Strategic Marketing (2014)
University of Wollongong Dubai
Bachelors of Business Administration (2012)
Bahria University Karachi
Key Industries
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