Trish Anderson
Brand Strategist
Brand Strategy, Messaging & Commercial Content for Modern Digital Businesses
About
I’m a Creative Director and Brand Strategist who helps tech and online‑based businesses tell their story with clarity and heart. I specialise in brand messaging, narrative development, and commercial content direction — the pieces that help a brand feel human, trustworthy, and easy to understand.
I work closely with founders and teams to uncover the essence of their brand, simplify their message, and express it through photography and video that feels premium and emotionally grounded. My background in communications and change management means I bring both empathy and structure to every project.
People describe my work as a blend of strategic clarity, creative taste, and calm leadership — the combination that helps brands show up with confidence and connect with the people they’re here to serve.
Experience
StoryLens Media
Creative Director & Photographer (2024 – Present)
Lead creative and production direction at a media studio, directing cinematic-quality shoots, developing brand voice, managing on-camera talent, and leveraging AI tools for content production.
Super Retail Group
Communications & Creative Lead (Cyber Security) (2023 – 2024)
Led internal communications focusing on Cyber Security, developed campaigns, produced video content, and coached technology teams to improve communication effectiveness.
Flight Centre Travel Group
Head of Product (Websites) (2022 – 2023)
Oversaw global website strategy, led content direction, managed cross-functional teams, and enhanced website functionality and user experience.
Digital Creative Co
Brand Photographer & Content Producer (2018 – 2022)
Delivered brand photography, content creation, and digital storytelling for consumer and business clients.
Virgin Australia Airlines
Various Senior Roles in Communications, Change Management, and Project Leadership (2006 – 2018)
Supported enterprise-wide transformation through communication plans, stakeholder engagement, and internal communication programs during technology rollouts.
SMS Management and Technology
Consultant Project Manager (2005 – 2006)
Managed a team to deliver a $2M Server Refresh within Suncorp bank, handled training, communications, and change management aspects of the project.
Qualifications
Masters of Applied Digital Marketing (2021)
Charles Sturt University
Grad Cert Communications (2001)
Charles Sturt University
Bachelor of Informational Technology (2001)
Charles Sturt University
Key Industries
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