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Tracy Dudakov

Tracy Dudakov

Marketing Manager

Experienced Senior Marketing Leader Driving Brand Growth and Customer Acquisition

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About Tracy

Senior marketing leader with over 20 years of experience driving brand growth, customer acquisition, and commercial performance across various industries. Proven track record in developing and executing integrated B2B and B2C marketing strategies for global brands and start-ups. Skilled in brand strategy, digital marketing, CRM, and team leadership.

Experience

Hey You

Marketing Director (2024 – Present)

Lead end-to-end marketing function, developed enterprise-wide marketing strategies, executed national campaigns, improved venue acquisition strategies, and enhanced customer engagement through omnichannel campaigns and marketing automation.

Drive Yello

Marketing Manager (2023 – 2023)

Developed and executed integrated marketing strategies, led B2B and B2C marketing programs, improved customer lifecycle strategies, and supported business transformation initiatives.

The Marketing Room

Marketing Manager (2022 – 2023)

Led marketing strategy and execution for Drive Yello, focused on brand, digital, CRM, customer acquisition, and communications, driving customer growth and brand awareness.

Rendr

Marketing Manager (2021 – 2021)

Established marketing function for a technology start-up, developed marketing strategies, executed go-to-market plans, and enhanced brand presence and customer engagement.

TD Consulting

Marketing Consultant (2020 – 2021)

Provided strategic marketing consultancy, advised on customer acquisition, CRM, digital marketing, and content strategy for Simple Shoes.

Shoe Warehouse (Brand Collective)

Marketing Manager (2018 – 2019)

Led marketing function for a national footwear retailer, delivered sales growth, increased audience engagement, and managed integrated marketing campaigns across channels.

Conquest Sports & Authentics Australia

Marketing Director (2002 – 2012)

Led marketing strategy and brand development for global fashion and footwear brands, executed integrated marketing programs, managed sponsorships, partnerships, and high-profile events.

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