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Sophia Seldcuth

Sophia Seldcuth

Digital Marketing Manager

Experienced Marketing and Brand Specialist with Expertise in Integrated Campaigns and Digital Communications

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About Sophia

Sophia Seldcuth is a Marketing and Brand Specialist with over 15 years of experience in delivering integrated marketing campaigns, digital communications, and brand initiatives across various sectors. She excels in developing audience-focused content across multiple channels, combining creativity with data-driven decision-making. Skilled in Adobe Creative Cloud, campaign reporting, Google Analytics, CRM marketing, and cross-functional project delivery. Experienced in crisis communications and translating complex information into clear, engaging messages. Known for her collaborative approach and high-quality campaign delivery.

Experience

Griffin Hospitality Group

Marketing Manager (2026 – 2026)

Led the transition from agency-managed to in-house marketing across three hospitality venues, improving brand presence and customer engagement. Managed integrated campaigns spanning digital, social media, websites, email marketing, print collateral, photography, videography, and in-venue communications.

Lady Davidson Private Hospital (Healthscope)

Administration Officer (Communications & Projects) (2024 – 2026)

Provided administrative and communications support during periods of operational change in a rehabilitation hospital. Developed clear, audience-focused communications for patients, visitors, and staff. Supported communications during organisational transitions and infectious disease outbreaks.

P&O Cruises Australia (Carnival Australia)

Marketing Specialist – Onboard Revenue & Casino (2023 – 2024)

Delivered integrated marketing campaigns supporting onboard revenue initiatives across cruise ships. Partnered with commercial, legal, and operational teams to enhance guest experiences while complying with regulations. Produced customer communications during operational disruptions and improved onboard revenue enquiries.

BREED Australia

Marketing & Communications Manager (2022 – 2022)

Led the development and delivery of the organisation's marketing and communications strategy. Established new marketing systems, governance, and reporting frameworks. Managed integrated campaigns across digital and traditional channels, supporting brand awareness and organisational growth.

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