Samantha Shah
Chief Marketing Officer
Experienced Strategic Marketing Leader Driving Growth and Innovation Globally
Summary
Visionary executive with 25+ years of leadership in marketing, brand, and business transformation. Expertise in organisational psychology, enterprise-wide strategy, and delivering sustainable growth. Passionate about purpose-driven leadership for positive impacts. Transformed organisations through communication, operations, and growth. Led cross-functional teams globally, scaled operations, doubled revenue, and improved acquisitions. Proven track record in reputation-driven campaigns, budget management, and ROI accountability.
Experience
Hunt + Hawk
Chief Marketing Officer + GM (2022 - 2023)
Led global creative agency, drove brand + digital transformation, launched new businesses, oversaw digital launches for brands, and championed ROI + reputation metrics.
Easy Skill
Chief Marketing Officer (2020 - 2022)
Led global marketing team, drove enterprise-wide transformation, built segmented customer journeys, delivered thought leadership + PR strategy, and designed commercial solutions with emerging tech capabilities.
Vision6
Chief Marketing Officer (2016 - 2017)
Led global marketing team, drove demand generation, enhanced brand equity, optimized marketing operations, and developed insight-driven marketing strategies.
Raging Bull Creative
Fractional Chief Marketing Officer (2013 - current)
Strategic partner delivering brand transformation, organisational alignment, and full-funnel growth frameworks. Led cross-functional teams, improved equity, and conducted reputation-driven campaigns.
Faronics
Product Marketing Manager (2011 - 2013)
Managed international go-to-market strategies, directed global GTM strategy for SaaS products, defined new product marketing strategies, and led alignment of product, sales, + marketing.
Electrical Cable Supply
Global Marketing + Communications Manager (2008 - 2009)
Led scalable marketing practice, launched successful marketing campaigns resulting in profitability, and championed national re-branding program.