River Milnes

Independent practice delivering embedded interim and fixed-term marketing contracts for mining, industrial, manufacturing and technology firms. Single point of senior accountability from strategy to execution, building revenue-ready marketing functions end to end: Webflow sites, CRM builds with automation and multi-stage pipelines, AI-assisted content operations, and brand and content strategy. Recent contracts include Vision Mining & Equipment (greenfield launch) and Robertson Mining (legacy rebrand).

Handling interim marketing contracts for various industries, developed websites, technical documents, pitch decks, and sales collateral. Built inbound marketing engine, CRM, and AI-assisted content operations.

Led a rebrand and GTM launch, managed a A$500k annual marketing budget, and developed digital ecosystems with AI-SEO strategies. Managed events, community engagements, and partner marketing initiatives.

Fixed-term contract to lead a complete rebrand and go-to-market launch. Managed a $500k annual marketing budget (including $10k/month media across Google, LinkedIn and Industrial Media), engineered a 22:1 ROMI on won contracts and built a $70M pipeline. Delivered an omnichannel strategy to cut through a saturated marketplace, overhauled all sales and marketing collateral including complex technical proposal templates, and designed and deployed a secure multi-product website and MarTech stack optimised for both traditional and generative AI search. Delivered multiple trade show events generating significant qualified lead volume.

Managed website builds, digital platforms deployment, and SEO optimizations for industrial and AI/IoT clients.

Hired to deliver critical go-to-market execution and digital transformation across multiple industrial, mining/civil and AI/IoT clients. For GPS Electrical, managed a complete website build and produced a 24-page capability statement, converting complex case studies into client-facing assets and achieving near-perfect site health scores. For Contact Harald (AI/IoT), rolled out digital platforms for a rapid strategy pivot and built the foundational marketing engine behind a multi-million dollar sales pipeline. For JMAC Civil, executed comprehensive dual-site builds and delivered core technical on-page SEO aligned with strict industry best practices.

Company-wide rebrand and digital transformation during scale-up. Led the company-wide rebrand that repositioned the business ahead of its acquisition by an ASX-listed industry group, putting the brand through public-market due diligence. Marketed the full ~$100M business (FY19) across all three divisions, with growth to ~$140M over the period; the positioning and tender pipeline underpinned subsequent scaling to a ~$240M peak. Led the go-to-market that took the underground specialist into open-pit mining, evidenced by its first surface contract. Produced 20+ multi-million-dollar tender submissions and grew organic traffic ~400% via technical and on-page SEO.

Led rebranding and digital transformation, marketing a ~A$100M business, expanding markets, and supporting tender submissions. Grew organic traffic and candidate pool significantly.

Designed and delivered a B2C lead-generation site and a hybrid e-commerce site, dominating search rankings and driving a 56% lift in organic traffic through technical SEO and content architecture. Embedded integrated CRM and RevOps systems, automated pipelines and produced a full sales collateral suite, delivering a 300% lift in web conversions and 200% year-on-year sales growth. Ran end-to-end integrated marketing from social media to trade shows to drive lead acquisition.

Designed lead-gen and e-commerce websites, implemented CRM systems, and executed integrated marketing strategies driving lead acquisition.

Founded and scaled a B2B energy efficiency consultancy, overseeing GTM strategy, branding, sales engine, and client delivery.