Ren Frise
Digital Marketing Strategist
Strategic technologist with 20 years experience in digital, data, and e-commerce growth. Expert in driving brand growth through innovative strategies.
Summary
Renaud Frise is a strategic technologist with 20 years of experience in digital, data, and e-commerce growth. He has expertise in leading cross-functional teams, developing digital strategies, managing data analytics, and driving marketing ROI. Renaud has a proven track record of achieving significant results, including growing brands, winning awards for campaigns, and driving incremental sales. He is known for his innovative thinking, strategic foresight, and leadership in technology and innovation. Renaud holds multiple degrees in Information Technology and Corporate Communication, with continuous professional development in various areas.
Experience
Enigma Communication
Executive Director, Digital/Data/Tech (2023 - 2025)
Led a team across various functions including Performance, Experiences, Social, Creative Tech, and Data & Technology. Implemented AI in the content supply chain, created agency policies on generative AI, and developed new go-to-market products and frameworks. Directed DDT budget and built a 5-year growth plan. Pioneered the 'Symbio' program for staff innovation.
The General Store
Director, Digital & Technology (2020 - 2023)
Defined digital roadmaps and campaigns for top Australian retailers. Delivered a successful e-commerce program and introduced Web3/NFT initiatives. Established a network of technology partners for the agency.
Primo Foods/JBS
Head of Digital (2014 - 2020)
Led influencer program launch, website replatforming, and e-commerce roll-out across 9 countries. Designed the group's digital strategy and AI product-insight platform to drive NPD pipeline growth.
Qualifications
Master of SC - Info Comm and Knowledge Management (2005)
University Aix Marseille (France)