Rebecca Bell
Marketing Manager
Rebecca is highly driven with a methodical, dedicated, and enthusiastic approach to her work with extensive experience in marketing and advertising.
About
Rebecca has over 10 years experience in Advertising and Marketing Communications. Throughout this time she has obtained the necessary skills to manage, create and maintain relationships with important clients, both internally and externally. She has led and worked within teams responsible for end-to-end campaigns from initial strategy (be it brand awareness, acquisition or retention) and campaign design, through to execution and post-campaign analysis. Rebecca has extensive experience working across a broad range of industries – aged care, financial services, retail, FMCG, property, childcare, and more.
On a personal note, Rebecca is married to her high school sweetheart and is a mother to two daughters, Margot and Sophia, and two foster fail furbabies, Honee and Jet (these very creative names were inherited). She is an amateur baker (whose specialty is red velvet cupcakes) and she balances this out with a healthier obsession with pilates.
Experience
Paper Planes
Account Director (2019 – 2020)
Project and account management of clients.
Creation and implementation of social media campaigns including promotions/competitions.
Cemoh Achiever for New Farm Confectionary working to manage social media accounts and eDMs.
Post-campaign metrics reporting and analysis.
Professionally build and manage relationships with internal and external stakeholders and clients.
Project management, implementation and talent sourcing for the Cemoh Marketing Podcast.
BCM Partnership
Senior Account Manager / Lead Account Service (2011 – 2016)
Develop strategic advertising communications and ideas to meet specific marketing/communication targets and budgets.
Project management of all campaigns and day-to-day work at all times, including updating job details as required to ensure clients’ quality requirements are met.
Financial management of client accounts including overseeing invoicing, preparation of monthly budget reconciliations, organising estimates to be produced and approved and reconciling approved media plans/budgets to actual costs.
Develop an intimate knowledge of clients business and monitor competitive landscapes.
Implementation of campaigns, including TV, radio, press, magazines, out-of-home, brand activation, events, websites, promotional microsites, consumer competitions, search engine marketing, social media marketing, moderate websites, Facebook brand pages, direct marketing, etc.
Ensure delivery of campaign components on time and on budget along with post campaign measurement and evaluation.
Key Skills
Qualifications
Business, Advertising & Public Relations (2007)
Queensland University of Technology
Testimonials
"Rebecca has been exceptional in managing all aspects of our account, seamlessly coordinating tasks. Her diligent follow-ups have been crucial in keeping everything on track. Thanks, Bec!"
Australian Tours & Cruises
"Bec brings a wonderful mix of professionalism and genuine care to her role with us. Her dedication and hard work have not gone unnoticed, and we are truly happy with her performance!"
Cookie Cutter Shop
"Bec is doing a solid job, handling a variety of tasks effectively. She stays on top of multiple responsibilities, making sure things are moving smoothly. We're glad to have her on board."
Australian Tours & Cruises
"We are extremely happy with Bec! She truly feels like a core part of our team, consistently going above and beyond to ensure we achieve the best possible outcomes. We couldn't ask for more!"
Cookie Cutter Shop
"Rebecca is working through the list of tasks and proactively suggesting/working on other jobs to support our business. The Cemoh Success reports are a really nice way of recording tasks completed."
Australian Tours & Cruises
Key Industries
Software & Tools
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