Paula Gonzalez
Marketing Manager
Experienced Head of Marketing with 10+ years of growth expertise in eCommerce, marketplaces, and automotive sectors.
About Paula
Experienced Head of Marketing with over 10 years in driving growth across eCommerce, marketplaces, and automotive brands. Skilled in scaling and turnaround environments, leading go-to-market expansions, process redesign for automation, and feedback-led growth systems. Proficient in growth strategy, customer acquisition, omnichannel leadership, and commercial acumen.
Experience
Marketplace
Growth Campaign Manager (2021 – 2024)
Handled market expansion and cross-functional collaboration. Managed a Series A marketplace, connecting vintage furniture sellers with millions of users. Achieved significant growth in organic traffic and diversified channel performance.
Volkswagen Group
Organic Growth Team Lead (2019 – 2020)
Led an international team in delivering growth strategy across 10+ markets. Partnered with product and engineers to optimize SEO. Owned forecasting, budgeting, and performance reporting for C-suite stakeholders. Secured an €800K annual contract.
Hunkemöller
Growth Campaign Manager (2017 – 2019)
Directed Spanish market turnaround and French expansion. Delivered significant revenue increase from owned channels. Managed a multi-channel performance budget across social platforms, PPC, and local ads. Reported to the Head of eCommerce for global campaign support.
Key Industries
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