Monique Valentine
Digital Marketing Manager
Growth Marketing Strategist
About Monique
I’m a growth focused marketing strategist with a decade of experience driving customer acquisition, engagement and revenue across paid media and digital channels.
I specialise in building and scaling full funnel strategies across platforms including Meta, Google, programmatic and Apple Search, aligning media, creative and audience targeting to deliver measurable business outcomes.
Across my career, I’ve worked with brands across Travel, Tourism, FMCG, Hospitality and iGaming managing multi-channel campaigns and optimising performance through data led decision making. My approach goes beyond campaign execution, I focus on how channels work together to drive sustainable growth, from acquisition through to retention.
With experience across brand, PR, influencer, content and CRM, I bring a broader marketing lens to performance, ensuring campaigns are not only efficient, but connected to the wider customer journey.
I’m known for building strong client relationships, translating data into clear insights, and delivering strategies that move beyond clicks and impressions to real business impact.
Experience
TBD Media
Account Manager & Campaign Strategist (2022 – Present)
Campaign Management - Direct multi-platform paid media campaigns, including BAU/always-on and seasonal campaigns, across Meta, programmatic, Google Ads, YouTube, Apple Search, and TikTok. Successfully delivered measurable results for high-profile clients such as CamperMate, Fink, Bet Right and News Perform (Punters & Sports Today) driving awareness, app installs, conversions and revenue growth
Budget Oversight - Manage monthly advertising budgets, ensuring efficient budget pacing and optimal ROI across multiple client accounts
Strategy & Planning - Develop and execute data-driven campaign strategies, including copy creation, creative assets, audience segmentation, and targeting to align with client objectives
Performance Analysis - Produce detailed campaign reports with actionable insights, analysing KPIs to inform optimisation strategies.
Client & Stakeholder Management - Serve as the trusted client partner and voice within the agency, leading strategy meetings to ensure alignment, transparency, and success.
Team Collaboration - Coordinate with cross-functional teams, including graphic designers, web developers, and other paid media specialists, to ensure seamless end-to-end project execution and delivery
Project Management - Oversee project workflows, briefing creative and technical teams while monitoring timelines and deliverables to meet client expectations
Media Buying - Execute and optimise campaigns on Meta, Google, Apple Search and TikTok, ensuring budget efficiency and campaign success
The Department of Brands
Marketing and PR Assistant (2021 – 2023)
Managed branding guidelines across Brite, Bar None, and Kyn, ensuring consistency across all channels.
Led influencer and PR campaigns across AU, UK, and USA, including seeding, negotiating, briefing, and managing thousands of influencers and creators. Oversaw product ordering, relationship nurturing, and ensured all deliverables were met.
Collaborated with Marketing and Sales teams to develop and execute campaigns aligned with sales and marketing calendars, including NPD launches and catalogue sales.
Strategised, curated, and managed content for Instagram, Facebook, and TikTok.
Created graphics and videos for social media channels using Canva to drive engagement and support campaigns.
Managed online community engagement and customer service across social media and email platforms, ensuring prompt responses and positive experiences.
Collaborated with and managed external agencies to execute projects and deliver outcomes on time.
Maintained and organised asset libraries for each SKU, collating new assets from photoshoots and distributing them to retailers as needed.
Supported key retailers across AU and USA, including Woolworths, Chemist Warehouse, Priceline, Kmart, Coles, Walmart, CVS Pharmacy, Sally Beauty, Nordstrom, Ulta, Amazon, and Superdrug, aligning with fiscal year promotional requirements.
Analysed campaign data and market research, delivering insights and performance reports to management.
Impelus
Partnership & Campaign Manager (2019 – 2021)
Managed digital strategy, including content creation, social media planning, media buying, creative production, and optimisation.
Developed and executed campaigns, providing creative direction, monitoring, and ongoing optimisation.
Supported client briefs, media plans, and strategies to enhance client communications and new launches.
Oversaw affiliate and publisher partnerships, performance reporting, and identified new channel opportunities.
Key Skills
Qualifications
Marketing and Communications Diploma (2016)
Tafe NSW
Key Industries
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