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Monique Pomfrett

Monique Pomfrett

Brand Strategist

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About Monique

Monique Pomfrett is a strategic marketing professional with 18+ years of experience in marketing communications, event management, and administration across multiple sectors. Skilled in digital marketing, social media, content creation, and brand strategy. Proficient in developing marketing plans, managing social media channels, and creating engaging marketing materials. Experienced in website and social media management, SEO strategies, and analytics. Strong interpersonal and organisational skills. Proficient in MS Office, WordPress, Canva, Mailchimp, and Adobe.

Experience

STRATEGY MARKETING

Brand Strategist (2018 – Present)

Create 12 month marketing strategies, conduct competitor analysis on top 4 competitors, create brand guidelines and social media layouts, website analysis, SEO keyword research, create key bespoke campaigns and present a Trello board to clients with all their digital assets and instructions on how to roll out the next 12 months of marketing.

AMALGAMATED PEST CONTROL

Administrator (2013 – 2018)

Executed accounts administration tasks, coordinated marketing activities, maintained customer relationships, and scheduled customer service appointments.

FOCUS IRELAND

Events Fundraising Administrator (2011 – 2012)

Provided marketing administration and donor support for fundraising campaigns, managed administrative tasks, and liaised with the Communications Department for event updates.

HILL & KNOWLTON

Account Manager (2009 – 2011)

Managed events, controlled costs, prepared proposals, facilitated client meetings, oversaw fundraising campaigns, and negotiated advertising packages.

ARTHRITIS IRELAND

Interim Communications Executive (Contract) (2008 – 2008)

Planned events, distributed marketing collateral, managed marketing campaigns, and coordinated information seminars.

REDCHILLI MARKETING GROUP LIMITED

Senior Account Executive (2007 – 2008)

Developed marketing campaigns, supported various clients, provided administrative support, and assisted Brisbane City Council with communication materials.

SURFERS PARADISE ALLIANCE

Communications Coordinator (2005 – 2007)

Provided event support, coordinated promotional materials, and prepared reports for stakeholder meetings at marketing and event management authority in Surfers Paradise.

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