Matt Bowell
Digital Marketing Strategist
Fractional Digital Marketing Director | Director at Brew (UK & Australia)
About Matt
I'm a digital marketing leader with 20+ years' experience across agency and in-house roles, specialising in helping organisations turn marketing into a measurable commercial driver.
Since 2021, I've co-owned and led Brew, a specialist agency working primarily with hospitality brands across the UK. In that time, we've built long-term partnerships with some of the country's largest pub and restaurant groups, delivering digital marketing strategy and high-performing, award-winning digital campaigns.
Following a relocation to Brisbane in late 2024, I now operate across both the UK and Australia, offering strategic marketing leadership, consultancy, and speaking engagements.
Experience
Brew Digital (UK)
Owner (2021 – Present)
Co-owner and strategic lead of Brew Digital, a specialist hospitality marketing agency delivering award-winning digital campaigns, marketing strategy, and long-term growth partnerships for leading UK pub, restaurant, and hospitality brands.
Brew (UK)
Group Account Director, (2010 – 2021)
Led client services and strategic marketing delivery across major hospitality accounts, overseeing high-performing campaigns, team leadership, commercial growth, and long-term client partnerships.
BBC, Birmingham (UK)
Publicist (2009 – 2010)
Managed publicity campaigns and media relations for BBC programmes and regional initiatives, supporting audience engagement and brand visibility across multiple platforms.
Lonely Planet, Melbourne (Australia)
Senior Publicist (2008 – 2009)
Led PR and communications activity for travel publications and campaigns across the Australian market, building media relationships and driving brand exposure.
Goodyear, Melbourne (Australia)
Communications Manager (2006 – 2008)
Managed corporate communications, internal engagement, PR, and brand messaging for Goodyear’s Australian operations, supporting marketing and business objectives.
Goodyear, Birmingham (UK)
Communications Manager (2004 – 2006)
Delivered strategic communications and media relations initiatives for Goodyear UK, supporting corporate reputation, stakeholder engagement, and internal communications.
Comic Relief, London (UK)
Media Co-ordinator (2003 – 2004)
Supported national media campaigns and publicity activity for Comic Relief fundraising initiatives, coordinating press coverage, campaign materials, and stakeholder communications for large-scale charity events.
Discovery Network, London (UK)
Media Co-ordinator (2002 – 2003)
Assisted with media relations, press campaigns, and promotional activities for Discovery Network programming, helping increase audience engagement and media visibility across UK channels.
NHS, London (UK)
Communications Assistant (2000 – 2002)
Provided communications and administrative support across NHS campaigns and internal communications initiatives, assisting with stakeholder engagement, public information materials, and media coordination.
Key Skills
Key Industries
Ready to work with Matt Bowell?
Get matched with Matt Bowell or another top marketing consultant in minutes.