Lauren Sweeney
Chief Marketing Officer
ROI-Focused Marketing Leader | Building Brand, Product & Growth for Global SaaS & Tech
About Lauren
Lauren is a seasoned B2B marketing leader with 15+ years of experience in SaaS and technology, excelling in brand development, go-to-market strategy, and product marketing. She has a proven track record of increasing customer lifetime value, expanding into new markets, and driving growth through strategic planning and execution. Lauren has led marketing teams for global, high-growth companies like Yahoo and Instacart, overseeing initiatives that boosted customer engagement, expanded market reach, and improved sales alignment. She holds a Bachelor of Arts from the University of Pennsylvania and a Postgraduate Diploma from the University of Melbourne, complemented by various professional development programs and accolades.
Experience
Instacart
Global B2B Product Marketing Leader (2025 – Present)
Built and scaled the Product Marketing team for the leading grocery technology company, developing a clear platform narrative and go-to-market strategy. Repositioned products for increased value, introduced lifecycle marketing programs, and led the commercialization of new product lines, including AI solutions, in record time. Expanded into the EU market and established core product marketing systems for improved alignment across departments.
9North Group
Marketing Strategy Consultant (2025 – 2025)
Partnered with multiple early-stage ag and food tech founders and C-Suite to develop and execute marketing andcommunications strategies to fulfill commercial, investment and business development goals.
Apeel Sciences
Vice President, Marketing & Communications (2020 – 2023)
Led B2B marketing strategy within a Series E unicorn start-up, implementing customer-driven storytelling initiatives, expanding into new product categories, and managing reputation management initiatives. Navigated changing business priorities through strategic planning and budget management. Promoted through various roles within the company.
Verizon Media (Yahoo Post-Acquisition)
Director, Trade Marketing, Digital Marketing & Operations (2017 – 2020)
Led global B2B marketing strategy to increase adoption of enterprise solutions post-merger of Yahoo, AOL, and Verizon's platforms. Prior roles include Senior Manager at Yahoo, overseeing advertising solutions, and Sr. Creative Strategist focusing on search marketing platform performance.
Yahoo
Ad Products Marketing (2011 – 2017)
Led the strategy to increase adoption for Yahoo’s $4B dollar advertising solution suite through sales enablement programs and events. Promoted from Manager to Senior Manager.
Key Skills
Key Industries
Software & Tools
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