Laura Clemesha

Strategic marketing business partner leading marketing strategy and campaign execution across Taronga Zoo’s hospitality portfolio for Trippas White Group. Working collaboratively with Zoo stakeholders and internal leadership to drive commercial growth while supporting Taronga’s conservation priorities, guest experience objectives, and operational goals.

Responsible for delivering brand engagement and revenue performance across Me-Gal fine dining restaurant, Taronga Wildlife Retreat, Taronga Events Centre, and in-grounds outlets including Saltwater Bistro, Taronga Food Market, and Forage & Graze.

Led marketing for a national pet care group with luxury pet resorts, a dog training division, and a podcast. Delivered significant improvements across SEO, paid search, and social media by bringing key functions in-house and implementing new tools and processes.

Strengthened digital performance, elevated brand presence, and built a marketing team that supported business expansion from 8 to 14 locations nationwide.

Led and scaled a boutique digital marketing agency supporting hospitality and service-based clients. Managed end-to-end digital marketing activities including Google Ads, website updates, social media strategy, and campaign performance tracking.

Focused on driving bookings, enhancing online guest experiences, and delivering measurable ROI through tailored, data-driven campaigns.

Managed the Professional Care and Style portfolio for Schwarzkopf across Australia and New Zealand. Oversaw stock forecasting, agency collaboration, promotional campaigns, and performance reporting to support brand growth and market presence.

Implemented marketing strategies that elevated the agency’s profile and delivered results for clients. Led paid campaigns to drive new business, managed content across digital channels, produced case studies and award submissions, and presented marketing updates to global stakeholders.

Developed social media strategies for beauty and luxury fashion clients and supported client-hosting events.

Provided executive support to the Chief Financial Officer and Chief Development Officer, managing complex diaries, international travel, email correspondence, and board-level meeting coordination.

Acted as a key point of contact for internal and external stakeholders, supporting the smooth running of executive operations.

Supported the Creative Director with travel coordination, diary management, and day-to-day administration. Assisted the marketing and design team with publicity, fashion shows, photoshoots, buyer travel, model bookings, logistics, and event planning.

Produced weekly marketing reports and managed department budgets and purchase orders.