Lara Galvin
Chief Marketing Officer
Results-driven senior marketing leader with 15+ years' experience enhancing brand growth and market performance across top Australian brands.
About Lara
Accomplished senior marketing leader with over 15 years’ experience in driving brand, marketing, and commercial growth for top Australian brands. Proven track record of reversing revenue declines, leading strategic growth, and building strong brands. Skilled in B2B and B2C sectors, transforming marketing into a strategic growth driver. Experienced in retail, construction, professional services, and hire industries. Strong in strategic leadership, brand strategy, growth impact, customer insights, and team leadership. Recognised for achievements at Certified Group (Buildcert), Auto One, and Kennards Hire. Excellent at executive collaboration, change management, and stakeholder relations.
Experience
Certified Group (Buildcert)
Head of Marketing (2024 – 2026)
Established and led marketing function to reverse revenue decline and achieve record growth. Pioneered brand strategy, customer insights, and team structure. Transformed marketing into a strategic growth driver, improving brand equity and profitability.
Auto One Australia Ltd
Head of Marketing (2021 – 2024)
Directed marketing strategy for automotive retailer, driving revenue growth of 27% and online sales by 834%. Led brand development, program execution, and team leadership. Implemented operational improvements and digital marketing enhancements.
Kennards Hire
Head of Marketing - ANZ (2016 – 2020)
Oversaw marketing strategy for hire company, achieving 45% revenue increase over three years. Strengthened brand through market share growth, foot traffic increases, and strategic campaign management. Mentored a team of 12 and cultivated a collaborative culture.
Key Industries
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