Lara Galvin
Chief Marketing Officer
Fractional CMO | Marketing Strategy | Revenue Growth, Lead Generation & Brand | Helping businesses understand what works & where to invest next.
About Lara
Senior marketing leader and Fractional CMO with over 15 years' experience helping Australian businesses grow revenue, generate demand, strengthen brands and improve marketing performance.
With senior leadership experience across Kennards Hire, Bunnings and Auto One, I bring a commercial approach to marketing, connecting strategy with measurable business results.
I work across B2B and B2C businesses, helping organisations generate more qualified leads, build stronger sales pipelines, acquire and retain customers, grow market share and improve profitability.
I'm particularly experienced in building marketing functions from the ground up, turning around underperforming marketing, developing brand and marketing strategies, and helping businesses understand what's working, what isn't and where to invest next.
My experience spans retail, construction, industrial, equipment hire, professional services and multi-location businesses, including franchise networks.
Through Codify Consulting, I provide Fractional CMO leadership, marketing strategy and senior marketing advisory services, giving businesses the expertise and direction to turn marketing into a genuine commercial advantage.
Experience
Codify Consulting
Director (2026 – Present)
Codify Consulting is a strategic marketing consultancy helping Australian businesses turn marketing into a commercial advantage.
We work with B2B and B2C businesses to improve marketing performance, generate qualified leads, grow revenue, build stronger brands and make more informed marketing investment decisions.
Our services include Fractional CMO leadership, marketing and brand strategy, marketing function development, and support for businesses looking to improve or turn around underperforming marketing.
We take a commercially focused, evidence-based approach, starting with understanding what's working, what isn't and where the opportunities lie. From there, we develop clear strategies, practical plans and marketing systems that connect activity to business objectives.
The result is a business that understands its marketing, has greater control over its direction and knows where to invest for sustainable growth.
Certified Group (Buildcert)
Head of Marketing (2024 – 2026)
Established and led marketing function to reverse revenue decline and achieve record growth. Pioneered brand strategy, customer insights, and team structure. Transformed marketing into a strategic growth driver, improving brand equity and profitability.
Auto One Australia Ltd
Head of Marketing (2021 – 2024)
Directed marketing strategy for automotive retailer, driving revenue growth of 27% and online sales by 834%. Led brand development, program execution, and team leadership. Implemented operational improvements and digital marketing enhancements.
Kennards Hire
Head of Marketing - ANZ (2016 – 2020)
Oversaw marketing strategy for hire company, achieving 45% revenue increase over three years. Strengthened brand through market share growth, foot traffic increases, and strategic campaign management. Mentored a team of 12 and cultivated a collaborative culture.
Qualifications
Certified Practising Marketer (2026)
Australian Marketing Institute
AI Ready Marketer (2026)
Australian Centre for AI in Marketing
Mini MBA in Management (2023)
Mark Ritson
Mini MBA in Brand Management (2021)
Mark Ritson
Mini MBA in Marketing (2020)
Mark Ritson
Bachelor of Commerce (Marketing) (2003)
UWS
Key Industries
Software & Tools
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