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Kylie Mcintyre

Kylie Mcintyre

Marketing Strategist

The right questions. Better marketing. Over twenty years across B2C and B2B brand and marketing strategy.

Sydney, NSW, Australia
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About Kylie

Twenty years across all phases of marketing, building the strategy, turning it into a plan, then delivering it. Most recently General Manager, Brand and Marketing Operations at Dexus, before that running the marketing function for AMP Capital Shopping Centres across Australia and New Zealand.

I ask a lot of questions, because that's usually where you find the difference between marketing that looks great and marketing that's actually doing its job. Bring me in for strategy, planning or delivery, whichever part you need.

Experience

Currently Volunteering

Volunteer - Cancer Council NSW, SunSmart Program (2026 – Present)

Work includes campaign evaluation, partnership development, strategic input, and development of marketing strategies and tools.

Dexus

General Manager, Brand and Marketing Operations (2024 – 2025)

Led brand repositioning and campaign leadership, managed team development, oversaw digital transformation and operational governance. Managed annual budgets and agency relationships.

Dexus

Senior Manager - Brand, Operations and Digital Marketing (2020 – 2024)

Managed the integration program post Dexus-AMP Capital merger, delivered investor campaigns, and led technology projects. Demonstrated creative problem-solving and supplier rationalisation skills.

Dexus

Senior Manager - Brand, Asset Marketing and Operations (2017 – 2020)

Led leasing campaigns, developed creative partnerships, implemented systems, and managed marketing teams across various sectors.

Charter Hall

Strategic Marketing Manager - Office (Contract) (2017 – 2017)

Managed strategy and operational delivery for office development projects and leasing bids.

AMP Capital

Head of Shopping Centre Marketing (2001 – 2015)

Led national marketing and communications strategy, developed cause partnerships, and managed marketing operations across premium retail portfolios.

Key Skills

Project Management Campaign Strategy Campaign Management Brand Audits Marketing Strategy

Qualifications

AI Marketing Accelerator (2026)

The Growth Academy

Bachelor of Business (2001)

University of Newcastle

Key Industries

Insurance & Financial Services Real Estate Retail Trade

Software & Tools

Google Analytics Canva

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