Kirsty Dagnall
Marketing Strategist
Strategic marketing expert dedicated to growing businesses through high-quality content and revenue driven strategies
About Kirsty
After 18 years watching traditional agencies overcharge and underdeliver, Kirsty built Beyond the Brief to challenge the model outright. She's scaled brands from seed funding through Series B, C and beyond, working with some of the world's biggest names along the way. What started as an entry point for businesses wanting big agency quality without the big agency price tag (turns out there were plenty of them) has grown into a full-service offering, with marketing and sales working as one team, built around a single number: revenue. Her industry experience spans tech, SaaS, finance, construction, retail and aged care (to name a few). She is also an experienced Creative Director - offering Strategy and Content Advisory for some of the world's leading brands.
Experience
Beyond the Brief
Founder (2005 – Present)
Founder of Beyond the Brief, providing strategic marketing services to help businesses grow through high-quality content and ROI-focused strategies. Offer services such as demand generation, lead generation, and brand campaigns. Follow a meticulous methodology involving market research, hypothesis development, implementation, and optimization. Collaborate closely with clients to ensure success.
Qualifications
Bachelor of Marketing (2011)
City & Guilds
Bachelor in Language and Communication (2010)
Cardiff University
Psychology (2007)
Gorseinon College
Media Studies (2007)
Gorseinon College
Politics (2007)
Gorseinon College
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