Kay Kitiya
Digital Marketing Manager
Experienced Digital Brand Development & E-commerce Manager with a Strategic Approach
About Kay
Digital Brand Development & E-commerce Manager with 8+ years of experience in building and managing digital brands. Skilled in E-commerce platform ownership, SEO strategy & execution, paid media, content strategy, analytics, and stakeholder management. Proven track record of translating creative vision into revenue outcomes while ensuring high-quality digital content. Proficient in HTML/CSS, Google Search Console, Google Analytics, and more.
Experience
Bellari
Digital Brand Development & E-commerce Manager (2025 – Present)
Designed and launched Bellari's Shopify storefront, built the brand identity, managed content publishing, SEO, and structured data. Optimised customer journey, managed paid advertising, and analytics reporting. Implemented multi-channel sales integrations and seasonal planning.
Rawson Homes
Marketing Executive - Brand Development and Operations (2022 – 2025)
Managed retail POS materials, executed branding campaigns, coordinated events, and managed a marketing budget. Standardised collateral updates, organised photoshoots, and conducted competitor analysis.
Sastra
Digital Marketing Specialist (2020 – 2022)
Supported e-commerce performance, managed social content production, developed digital assets, tracked performance metrics, and ensured brand consistency. Analysed trends, refined content, and aligned marketing strategies.
Mesh Direct
Digital Marketing Coordinator (2018 – 2020)
Managed e-commerce website on WordPress, implemented SEO strategies, monitored site performance, produced copy, executed social media strategy, and conducted market research.
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