Kathryn Hetherington
Chief Marketing Officer
Experienced Head of Marketing specializing in B2B and SaaS marketing strategies with a proven track record of success.
Summary
Kathryn Hetherington is a skilled Head of Marketing with a focus on developing efficient B2B and SaaS inbound marketing functions. Experienced in Hubspot, she has led two implementations of Hubspot Marketing Hub and excels in strategy development. Kathryn spearheaded FMI Works' growth and successful acquisition, achieving notable results in marketing strategy and analytics. With expertise in content and email marketing, social media and digital advertising, she consistently drives lead generation and business impact. Kathryn's career spans roles at FMI Works, Data#3, and BioConcepts, showcasing her ability to deliver growth and valuable insights.
Experience
FMI Works
Head of Marketing (2021 - current)
As the Head of Marketing, led the marketing strategy development and execution, implemented Hubspot Marketing Hub, shifted lead generation to 68% ARR from inbound marketing, achieved 326% ROI on advertising spend, and drove significant growth in website traffic and marketing qualified leads.
Data#3
Digital Marketing Specialist (2019 - 2021)
Managed digital marketing function, optimised marketing operations, implemented marketing analytics and conversion tracking framework, and facilitated internal workshops and collaborative sessions to improve marketing and sales alignment.
BioConcepts
Marketing Development Analyst (2016 - 2019)
Owned content marketing strategy, performed marketing analysis on omni-channel campaigns, created audience personas, developed new revenue streams, and generated positive brand engagement through user-generated content and surveys.
Qualifications
Bachelor of Business Management (2014)
University of Queensland
Bachelor of Journalism (2014)
University of Queensland
High School Certificate (2009)
Stuartholme School
Multimedia Design (2009)
QANTM College