Kathie Deng

Responsible for global digital strategic vision, client services, media strategy development, and team collaboration. Analyzed data for insights and ensured high work standards. Collaborated with internal specialist teams.

Led SEM, Programmatic, and social products, managed KPIs, and supervised team performance. Oversaw Activation team's products, recruitment, training, and billing processes.

Managed client relationships, digital media platform strategies, and AdTech solutions. Drove expertise in Google GMP, Adobe Experience stack, and CRM platforms.

Led Queensland trading team, managed projects, delivered training, and provided strategies for Programmatic and Paid Social channels. Monitored campaign performance and provided technical support.

Managed mobile digital campaigns for key accounts, provided ad server platform training, and optimized programmatic ads media buying. Ensured excellent client service and collaborated for campaign success.

Managed fraud detection tool project, trained employees, analyzed data, and maintained customer relationships.

Conducted site traffic analysis, reported on marketing strategies, managed tradeshows, optimized paid advertising, and handled social media marketing. Issued newsletters via email marketing.