Karen Lewis
Chief Marketing Officer
Experienced Growth Marketing Leader with 20+ Years of Success
About
Results-driven marketing leader with 20+ years of experience across Retail, Finance, Insurance, and Banking sectors. Skilled in Growth Marketing, Digital Marketing, and Brand Strategy. Expertise in SEO, SEM, CRO, social media and email marketing. Demonstrated success in revenue growth through strategic campaigns. Visionary in marketing strategy development and team leadership. Notable roles in Monsta Media Group, Hireup, and AIMIA. Well-versed in digital transformation and agile methodologies.
Experience
Monsta Media Group
Managing Director (2023 – Present)
Delivering rapid growth for small and medium businesses through lead generation and social media.
HICAPS
Head of Digital, Marketing & Brand (2022 – 2023)
Leading marketing and digital strategy, brand development, and customer experience enhancement for HICAPS.
Hireup
Head of Growth Marketing (2021 – 2022)
Achieved 4X growth metrics through digital advertising, audience strategy, and MarTech roadmap management.
scalenow.com.au
Founding Partner (2018 – Present)
Consulting on enterprise cloud transformation and change management, enabling acceleration in changing environments.
Salmat
Head of Digital & Ecommerce (2018 – 2020)
Integrated brand for Ecommerce and Digital Marketing, increased lead generation, and managed a multi-national team.
AIMIA
Vice Chair Board of Directors (2017 – 2022)
Revamped brand, increased revenue, and represented the digital industry at board level.
Employsure
Head of Digital (2016 – 2018)
Managed digital marketing budget, led team expansion, saved operational costs, and drove lead generation efforts.
MetLife
Head of Digital (2016 – 2016)
Developed omnichannel experience, expanded digital capability, and created customer journeys for growth.
Key Industries
Software & Tools
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