Kanchu Rathod
Digital Marketing Strategist
Experienced Performance Marketer & Web Designer with AI Skills
About Kanchu
With over 6 years in paid advertising, 3 years in web design, and expertise in AI, I excel in performance marketing, aiding businesses in their success. Skilled in portfolio management, technical implementation, crisis recovery, and strategic consulting. Led national projects, managed social ad spends and founded an independent beauty brand from dropshipping to stocked inventory.
Experience
Jusskincare (Sydney)
Founder (2024 – Present)
Conceptualised and scaled an independent beauty brand, managed logistics and crisis resolutions, directed creative production, managed campaigns, handled full-stack development, SEO, content strategy, and supply chain operations.
Quikclicks (Sydney)
Paid Media Strategist & Account Manager (2024 – 2026)
Managed 100+ B2B/B2C ad accounts, led the paid media department, scaled budgets, launched new revenue streams, and recovered underperforming accounts. Provided strategic consulting and handled crisis management situations.
4wdSupacentre Adventure Kings (Sydney)
Senior Social Marketing Manager (2023 – 2024)
Oversaw $1.2M monthly ad spend, led strategy shifts, improved operational workflows, mentored teams, and orchestrated successful product launches.
Australian Internet Advertising (Sydney)
Paid Media Account Manager (2023 – 2023)
Managed SME accounts, conducted audits, led CRO initiatives, implemented advanced tracking, automation, and daily performance management.
Localsearch (Goldcoast)
Paid Media Account Manager (2020 – 2023)
Led digital strategy and media buying, mentored a team, managed client relationships, and optimised campaigns through analytics and strategic insights.
Rickman Media (Goldcoast)
Digital Marketing Strategist (2019 – 2021)
Specialised in scaling revenue for salons and clinics, led digital strategies, executed high-performing ads campaigns, implemented automation tools, and collaborated for performance optimization.
Key Skills
Qualifications
Branding and Advertising in Complex Market (2019)
Aahus Universitet
Masters of Business (Marketing) (2018)
Queensland University of Technology
Key Industries
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