About Jo
Jo is a seasoned marketing professional with a strong track record of delivering meaningful results for her clients. Over the years, she has developed extensive experience across marketing strategy, content, digital marketing and campaign planning, consistently applying a thoughtful and strategic approach to the work she delivers.
Jo believes in being hands-on and taking the time to understand the core needs of each company, organisation or community she works with. Whether she is leading a marketing strategy, shaping a campaign or mentoring a team member, she brings a practical, involved and considered approach to her work.
Her extensive and diverse experience has given her a strong understanding of how to apply relevant, efficient and calculated marketing strategies across different industries and client needs.
Jo has completed her Master of Marketing, which she chose to pursue to strengthen the strategic foundation behind the work she delivers and to ensure every decision is backed by sound marketing principles, not just intuition.
Experience
Mosafe
Head of Marketing & Partnerships (2023 – Present)
- Managed and optimised paid acquisition campaigns on Google, YouTube & LinkedIn,
utilising advanced targeting options and bid strategies to maximise ROI.
- Designed custom event tracking for measuring campaign performance and in-app user
interactions, then leveraged these insights to create targeted email automations, fostering
enhanced user engagement and prolonged product usage.
- Developed a sales strategy, including market analysis, preparing forecasts and setting
KPIs for the team.
- Developed the sales funnel from lead generation to closing deals, identifying key stages
in the customer journey and optimising strategies for each stage.
- Implemented OKRs to realign the team’s focus on key growth metrics, leading to
improved performance and strategic coherence.
- Identified and developed new business opportunities to drive growth and expansion of
the product.
- Redesigned the brand website, aligning copy with target customer pain points and
enhancing the UI for improved sales conversion.
- Lead the content team to produce onboarding videos to enhance customer acclimation
with product features, create specialised training video on product use-cases, tailored to
customer’s specific needs & conceive, script and produce a comprehensive brand video,
aligned to our target customer’s profile and needs.
Queensland Symphony Orchestra
Coordinator - Marketing (2022 – 2023)
- Conceptualised and executed sophisticated email marketing strategies and automations
to boost brand recognition, customer engagement and retention & sales conversion.
Resulting in open rates growing from an average of 14.8% to 48.6%, deliverability
surpassing 99.5%, CTR increasing to 15.7%, and a notable 12.6% growth in engaged
contacts, significantly exceeding industry standards.
- Managed paid media campaigns, encompassing press releases, advertorials, and
innovative ad creative development, which significantly enhanced brand exposure and
engagement across key markets, directly contributing to a notable increase in sales.
- Developed a cohesive branding and outreach strategy for regional tour campaigns,
which boosted marketing effectiveness and audience reach.
- Consistently surpassed sales and subscriptions targets through targeted marketing
initiatives and data-driven audience insights.
- Implemented innovative marketing strategies targeted at university students, which
resulted in a marked increase in sales within this young adult segment
Nuage Marketing
Founder & Director (2021 – Present)
- Executed email marketing and sales funnel strategies for clients which involved targeted
lead generation, advanced segmentation and retargeting, personalised email marketing
sequences, strategic content placement, automated workflows, and conversion rate
optimisation tactics.
- Managed a comprehensive mix of paid and organic marketing efforts for clients, including
social media advertising, content marketing, search engine marketing, influencer
marketing and programmatic advertising.
- Delivered high-level business consultancy services, such as pricing model development,
brand positioning strategies, market analysis, and bespoke growth techniques.
- Crafted a wide array of compelling marketing collateral, including posters, logos, and
banners, complemented by professional-grade product photography.
Southern Cross Soloists & Bangalow Music Festival
General Manager (2021 – 2021)
- Managed financial operations, including overseeing the budget process and instituting
robust financial controls to maintain fiscal integrity and accountability.
- Developed and executed strategic plans aimed at securing future government funding,
significantly amplifying donor engagement, and strengthening stakeholder interactions.
- Broadened professional networks and deepened vital stakeholder relationships,
enhancing the company’s influence and collaborative opportunities.
- Oversaw the deployment of social media and email marketing campaigns.
Musica Viva Australia
Marketing Coordinator, Education (2021 – 2021)
- Led the ‘Back To School’ marketing campaign, implementing advanced database
segmentation techniques including crafting tailored messaging for distinct customer
segments and strategically re-engaging long-lapsed customers with incentives.
- Produced the weekly education eNewsletter which effectively drove increased bookings.
- Conducted a weekly in-depth sales analysis of sales trends and behaviours and
leveraged these insights to r
Queensland Youth Orchestras
Marketing Manager (2017 – 2021)
- Managed an array of CRM touchpoints, encompassing direct marketing, social media
marketing, email marketing, and innovative new customer acquisition strategies, leading
to unprecedented results for the organisation.
- Oversaw a team of over 40 volunteers, rotating interns, and Administrative Assistant,
effectively delegating tasks and optimising productivity, efficiency, and morale.
- Executed strategic initiatives to forge and strengthen donor relationships with the
organisation.
- Architected a cutting-edge TikTok strategy and personally delivering on-camera content
that resonated with target audiences, culminating in a viral sensation with a peak video
garnering over half a million views within a week and rapid account growth to over 10k
followers.
Key Skills
Key Industries
Software & Tools
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