Jo Haddad

- Managed and optimised paid acquisition campaigns on Google, YouTube & LinkedIn,

utilising advanced targeting options and bid strategies to maximise ROI.

- Designed custom event tracking for measuring campaign performance and in-app user

interactions, then leveraged these insights to create targeted email automations, fostering

enhanced user engagement and prolonged product usage.

- Developed a sales strategy, including market analysis, preparing forecasts and setting

KPIs for the team.

- Developed the sales funnel from lead generation to closing deals, identifying key stages

in the customer journey and optimising strategies for each stage.

- Implemented OKRs to realign the team’s focus on key growth metrics, leading to

improved performance and strategic coherence.

- Identified and developed new business opportunities to drive growth and expansion of

the product.

- Redesigned the brand website, aligning copy with target customer pain points and

enhancing the UI for improved sales conversion.

- Lead the content team to produce onboarding videos to enhance customer acclimation

with product features, create specialised training video on product use-cases, tailored to

customer’s specific needs & conceive, script and produce a comprehensive brand video,

aligned to our target customer’s profile and needs.

- Conceptualised and executed sophisticated email marketing strategies and automations

to boost brand recognition, customer engagement and retention & sales conversion.

Resulting in open rates growing from an average of 14.8% to 48.6%, deliverability

surpassing 99.5%, CTR increasing to 15.7%, and a notable 12.6% growth in engaged

contacts, significantly exceeding industry standards.

- Managed paid media campaigns, encompassing press releases, advertorials, and

innovative ad creative development, which significantly enhanced brand exposure and

engagement across key markets, directly contributing to a notable increase in sales.

- Developed a cohesive branding and outreach strategy for regional tour campaigns,

which boosted marketing effectiveness and audience reach.

- Consistently surpassed sales and subscriptions targets through targeted marketing

initiatives and data-driven audience insights.

- Implemented innovative marketing strategies targeted at university students, which

resulted in a marked increase in sales within this young adult segment

- Executed email marketing and sales funnel strategies for clients which involved targeted

lead generation, advanced segmentation and retargeting, personalised email marketing

sequences, strategic content placement, automated workflows, and conversion rate

optimisation tactics.

- Managed a comprehensive mix of paid and organic marketing efforts for clients, including

social media advertising, content marketing, search engine marketing, influencer

marketing and programmatic advertising.

- Delivered high-level business consultancy services, such as pricing model development,

brand positioning strategies, market analysis, and bespoke growth techniques.

- Crafted a wide array of compelling marketing collateral, including posters, logos, and

banners, complemented by professional-grade product photography.

- Managed financial operations, including overseeing the budget process and instituting

robust financial controls to maintain fiscal integrity and accountability.

- Developed and executed strategic plans aimed at securing future government funding,

significantly amplifying donor engagement, and strengthening stakeholder interactions.

- Broadened professional networks and deepened vital stakeholder relationships,

enhancing the company’s influence and collaborative opportunities.

- Oversaw the deployment of social media and email marketing campaigns.

- Led the ‘Back To School’ marketing campaign, implementing advanced database

segmentation techniques including crafting tailored messaging for distinct customer

segments and strategically re-engaging long-lapsed customers with incentives.

- Produced the weekly education eNewsletter which effectively drove increased bookings.

- Conducted a weekly in-depth sales analysis of sales trends and behaviours and

leveraged these insights to r

- Managed an array of CRM touchpoints, encompassing direct marketing, social media

marketing, email marketing, and innovative new customer acquisition strategies, leading

to unprecedented results for the organisation.

- Oversaw a team of over 40 volunteers, rotating interns, and Administrative Assistant,

effectively delegating tasks and optimising productivity, efficiency, and morale.

- Executed strategic initiatives to forge and strengthen donor relationships with the

organisation.

- Architected a cutting-edge TikTok strategy and personally delivering on-camera content

that resonated with target audiences, culminating in a viral sensation with a peak video

garnering over half a million views within a week and rapid account growth to over 10k

followers.