Ivana Eleftheriadis
Brand Strategist
Experienced Strategic Marketing Leader with Expertise in Brand Building and Collaborative Marketing Campaigns
About Ivana
Strategic marketing leader with 12+ years experience in brand building and integrative marketing campaigns. Skilled in data-led decision-making, stakeholder management, and project delivery. Specialise in growth marketing, lead-gen initiatives, and change communications. Proficient in social media management, SEO, CRM, and analytics tools. Known for relationship building and collaborative work. Experienced in Non-profit, University, and Corporate environments.
Experience
Renew
Advertising and Marketing Manager (2024 – 2025)
Delivered $180K in annual magazine revenue, secured $95K in sponsorships, and managed national marketing strategy for magazine brands.
Graduate Student Association, University of Melbourne
Senior Marketing & Communications Officer (2021 – 2023)
Led comms strategy, revamped website, grew Instagram following, and improved newsletter engagement.
Dementia Australia
Brand Coordinator (2020 – 2021)
Supported national rebrand, developed internal comms, and managed stakeholder relationships.
Australian Red Cross
Social Media Engagement Specialist (2015 – 2018)
Managed social media content, community engagement, influencer campaigns, and performance reporting.
Medibank
Communications Specialist (Secondment) (2014 – 2015)
Managed policy change campaign, third-party relationships, and internal communications.
Medibank
Member Solutions Officer (2013 – 2014)
Provided customer support and resolution for complex enquiries and complaints.
Optus
Retention and Account Management Consultant (2008 – 2011)
Managed customer enquiries, cancellations, complaints, and account issues.
Key Industries
Software & Tools
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