Glenda Manne
Chief Marketing Officer
Strategic marketing executive with a track record of driving growth and innovation in aged care and retail sectors.
About Glenda
Glenda Manne is a strategic marketing executive with over 20 years of experience in building brands and high-performing marketing functions in aged care, health, and retail sectors. She has a proven track record in establishing enterprise marketing capabilities, leading brand strategy, CRM, digital transformation, and team development. Glenda has successfully tripled annual turnover, driven lead generation and conversion growth, and established organic market leadership. She is known for her collaborative approach, leadership skills, and accountability.
Experience
Price Attack
Head of Marketing (2026 – 2026)
Led national marketing strategy, brand positioning, digital performance, social, content and franchise partner communications across 80+ brands and 20 categories. Achieved ROAS 1:65 and 2% YOY sales growth. Grew Instagram account to 10,000 followers and worked on significant GTM campaigns.
Right at Home Australia
Head of Marketing and Communications (2021 – 2026)
Transformed marketing into a sophisticated ecosystem, responsible for 300% growth. Established planning frameworks, CRM capability, and scalable operating systems. Tripled annual turnover to $160M, achieved significant lead generation and conversion growth. Led performance campaigns, local SEO program, and content strategy, establishing organic market leadership.
Tabcorp
Head of Customer Care (Responsible Gambling Lead) (2018 – 2020)
Managed national customer care operations post-merger integration. Led digital transformation, improved VOC results, managed stakeholder relationships, and developed a Customer Care Framework.
Tatts Group, Golden Casket & Tatts Lotteries
Group Social Responsibility Manager / New Business Development & CSR Manager (2008 – 2018)
Led Group CSR Strategy Framework, managed integrated campaigns, developed engagement tools, and secured highest CSR and Responsible Gambling accreditation. Built community partnerships, managed stakeholder relationships, and led CSR efforts across national network and regulators.
Golden Casket Lotteries
Head of Marketing (2004 – 2007)
Led marketing strategy, planned campaigns, drove revenue growth, redeveloped CRM programs, and managed brand initiatives. Oversaw customer research, brand architecture, and integrated campaigns across multiple channels.
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