Gail Macleod
Digital Marketing Strategist
Experienced Brand and Marketing Strategist in FMCG/CPG & AI, Seeking Leadership Roles in Australia
About Gail
30+ years of experience in FMCG/CPG. Specialising in digital marketing, social media, brand architecture, packaging innovation, and building AI systems. Notable for founding AI operating systems for strategy, brand-governed content and packaging innovation e.g. Nando's to retail. Seeking leadership roles in marketing, brand, packaging, innovation, and to build bespoke AI-enabled marketing systems.
Experience
TheAgencyIQ / Qy!
Founder & Product Architect (2024 – Present)
Built a production multi-agent AI operating system for brand-governed content and publishing across LinkedIn, X, Meta, and YouTube. Translated brand constitutions, packaging rules, and ESG constraints into auditable AI workflows. Owned product, UX, compliance, and platform-readiness including OAuth, publishing approvals, and subscription controls.
AtomIQ Technologies (RydeIQ / PacIQ)
Founder & CEO (2024 – Present)
Founded AI-enabled packaging compliance and SME logistics ventures; led business planning, MVP definition, financial modeling, and partner evaluation.
Macleod GLBA Pty Ltd
Founder & Brand / Packaging Architecture Strategist (2022 – Present)
Senior consulting on brand architecture, sustainable packaging strategy, innovation positioning, and AI-enabled brand governance for SMEs and agribusiness networks. Positioned “shelf, screen, and systems” work linking 30 years of packaging practice with governed digital execution.
Global Local Branding Alliance (GLBA)
Founding Partner (2013 – Present)
Co-founded international alliance of packaging and brand agencies; convened forums across Johannesburg, Berlin, Moscow, Istanbul, São Paulo, New York, and China.
Stratcom Branding / GLBA Johannesburg
Founder & CEO (1996 – 2022)
Built a specialist brand architecture and packaging innovation agency serving local and global brands. Delivered 300+ packaging innovation projects for clients including Coca-Cola, Danone, L’Oréal, Heineken, McCain, Nando’s, Nestlé, Distell/Amarula, and Adcock Ingram/Bioplus. Connected consumer insight, structural packaging, shelf impact, cost optimization, and commercial execution.
Key Skills
Key Industries
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