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Gabriel Tan

Gabriel Tan

Chief Marketing Officer

Senior Marketing Specialist

Sydney, NSW, Australia
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About Gabriel

Gabriel Tan is a commercially focused marketing leader with 17+ years of experience in various industries like ecommerce, consumer technology, and telecommunications. He has expertise in growth strategy, customer acquisition and retention, brand positioning, partnerships, and team leadership. Gabriel has a track record of revenue growth, successful customer acquisition strategies, and data-driven marketing initiatives. He has significant experience in managing marketing budgets, leading teams, and developing partnerships. His core skills include marketing strategy, CRM, analytics, budget management, and cross-functional leadership.

Experience

Amazon Australia

Senior Marketing Lead (2023 – 2026)

Led marketing across Consumer Electronics and Books, managing teams and implementing a growth programme that generated $90M in revenue. Partnered on ML propensity targeting and influenced vendor marketing investment. Scaled customer growth practices to Singapore.

Circles.Life Australia

Growth Marketing Lead (2021 – 2023)

Led growth strategy, managed monthly marketing investments, and achieved significant customer acquisition growth and website traffic increase.

MobilityX

Marketing & Partnerships Leadership (2019 – 2021)

Supported go-to-market strategy and commercial partnerships for a mobility technology offering.

SMOVE

Head of Marketing / Sydney Market Launch (2018 – 2019)

Led the Sydney market entry for a car-sharing business, overseeing marketing, customer acquisition, partnerships, and operational execution.

Publicis Groupe

Account Director (2017 – 2018)

Directed integrated social, creative, and communications programmes, exceeding revenue targets and generating additional project fees.

American Express

Premium Products / Lifestyle & Benefits Marketing (2015 – 2017)

Developed engagement and partnership programmes for premium cardmembers, contributing to significant revenue growth.

Ogilvy Public Relations

Account Manager, Technology (2012 – 2015)

Managed technology-sector client accounts and regional campaigns.

Weber Shandwick

Account Manager, Technology (2009 – 2012)

Delivered strategic communications and campaign support for technology clients in Singapore and APAC.

Key Skills

Social Media Management Campaign Strategy Digital Marketing Brand Strategy Marketing Strategy

Qualifications

First Class Honours in Public Relations (2009)

Murdoch University

Key Industries

FMCG Retail Trade Start-Ups Technology Transportation

Software & Tools

Google Search Console Google Analytics Canva Mailchimp Google Ads

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