Elise Bentley
Chief Marketing Officer
Experienced Marketing Professional with Proven Revenue Growth Expertise
About
Elise Bentley is a seasoned marketing professional with extensive experience in leading global marketing teams, driving revenue growth, and implementing successful marketing strategies. She has a strong track record of repositioning products, increasing leads, implementing CRM systems, and improving brand recognition. Elise is a results-driven leader with a history of significant revenue growth and successful team management across various industries.
Experience
Scalable Go To Market
Consultant (2025 – Present)
Role details not provided.
TaxDome
VP, Marketing (2024 – 2025)
Led a team of 28 professionals to launch a new website, product positioning, and partnership program. Achieved a 20% increase in leads and improved event marketing strategy resulting in a 40% increase in event leads and 15% increase in sales conversions.
Practice Protect (Acquired April 2024 by RightWorks)
VP, Revenue / Director of Marketing (2024 – 2024)
Repositioned product within US market, driving 40% YtY growth globally. Increased leads by 85% and enhanced customer profiles for stronger brand recognition. Improved subscription value and NPS.
Tiugo Technologies (Acquired & originally called Tiny Technologies)
VP, Marketing / Senior Director of Marketing / Digital Marketing Manager (2019 – 2023)
Led global marketing team, growing it to 30+ members. Achieved significant revenue growth and implemented product packaging and pricing strategy resulting in 117% YtY ARR growth. Decreased cost per new dollar of revenue by 55%.
SMSF Property Capital (Acquired & Rebranded to VentureCrowd)
Marketing Consultant / Sabbatical/Freelance Author / Business Analyst / Marketing and Branding Manager (2016 – 2019)
Led Marketing, Product, and Business Strategy Departments, increasing annual revenue significantly. Mentored global team to increase lead generation by 1,200%. Developed key reporting mechanisms for business growth.
Sampos Group (Formerly Bill Butler and Debt Cutter)
Marketing and Communications Manager / Brand and Communications Manager / Marketing Communications & Social Media Strategist (2015 – 2016)
Led marketing team across 4 brands, increasing leads by 40%. Implemented strategies for increased brand reach and sales conversion rate. Introduced a new technology start-up to the market and improved sales funnel timings.
WattsNext
Marketing Manager (2015 – 2015)
Owned global marketing strategy, delivering a 55% increase in leads and 30% revenue growth. Expanded business nationally and globally. Enhanced digital marketing initiatives and public relations strategy.
Premier Campbell Newman, QLD Government
Electorate Advisor (2012 – 2015)
Oversaw Premier's communications and community engagement activities, resulting in increased engagement. Implemented communication strategies to grow email database and engagement. Developed public relations and social media strategies.
Key Skills
Key Industries
Software & Tools
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