Edwin Hall

Building OpsStack, an agile client delivery workspace designed for marketing agencies.

Helping teams keep client work, feedback and approvals organised in one central platform rather than across email threads, cloud storage links and chat tools.

Working closely with a select group of agency founders during the early access phase to shape the product around real-world agency operations and client delivery workflows.

Oversaw CRM strategy, automation and customer lifecycle infrastructure across a database of more than one million customers.

Improved customer retention, engagement and operational efficiency through audience segmentation, automated workflows and scalable CRM processes.

Developed and scaled end-to-end customer lifecycle programmes within a high-growth B2B SaaS environment.

Led onboarding, engagement and renewal initiatives using data-driven personalisation, customer insights and retention strategies to improve customer experience and business outcomes.

Managed marketing and engagement activities to strengthen customer relationships and support membership growth.

Delivered targeted campaigns, engagement programmes and customer communications to enhance retention and overall customer satisfaction.

Managed the delivery of strategic digital marketing and CRM programmes for key client accounts.

Coordinated cross-functional teams across marketing, analytics and creative departments to deliver customer engagement and brand initiatives aligned with commercial objectives.