Dwain Douman
Digital Marketing Strategist
Experienced digital leader transforming business strategies into successful website roadmaps and commercial performance.
About Dwain
Digital leader with 17+ years of experience in owning digital strategy, eCommerce, and performance media. Skilled in translating business strategy into website roadmaps, improving customer journeys, and managing small teams and agency relationships. Specialized in regulated financial services with expertise in CMS, SEO, paid media, and analytics.
Experience
IMDEX Limited
Global Senior Digital Marketing Specialist (2025 – Present)
Owns global digital strategy across web, paid search, paid social, and programmatic, managing six-figure monthly budgets. Supports website and content initiatives, builds performance dashboards, and manages agency and technology partnerships.
Skills Group
Digital Marketing Lead (2024 – 2025)
Owned digital strategy across education brands, improved lead generation, managed multi-million dollar budgets, and enhanced marketing ROI through omnichannel planning.
ANZ Bank New Zealand
Digital Media Lead (2022 – 2024)
Led enterprise digital strategy, improved digital acquisition and conversion, established governance frameworks and brand-safety standards, and delivered consistent performance gains.
ANZ Bank New Zealand
Senior Digital Performance Manager (2019 – 2022)
Drove digital performance across campaigns, managed agency relationships, and made investment decisions based on cost-benefit analysis.
ANZ Bank New Zealand
Digital Performance Manager (2015 – 2019)
Led ANZ's always-on digital performance program, expanded digital capability, and optimized paid media strategies.
OMD New Zealand
Search & Performance Director (2012 – 2015)
Led paid media, search, and CRO for major accounts, built and scaled specialist teams, and contributed to award-winning campaigns.
Ready to work with Dwain Douman?
Get matched with Dwain Douman or another top marketing consultant in minutes.