Donyale Lau
Marketing Manager
Experienced Marketing Leader Driving Commercial Growth Across Industries
About Donyale
Marketing leader with over 20 years of experience in delivering omni-channel campaigns and driving commercial growth across travel, entertainment, and not-for-profit sectors. Skilled in strategic leadership, campaign development, digital marketing, project management, and stakeholder engagement. Experienced in managing end-to-end project lifecycles, leading cross-functional teams, and building impactful partnerships.
Experience
Flight Centre Travel Group
Marketing Project Manager (Contract) (2022 – Present)
Leading high-impact marketing projects globally to maintain brand consistency, digital engagement, and supplier visibility. Coordinated campaigns and brochures, managed CMS transitions, and enhanced customer experience through data-driven insights.
Mater Foundation & Mater Research
Marketing Manager, Strategy Business Development & Marketing (2018 – 2022)
Directed integrated marketing and fundraising communications, led cross-functional teams, and delivered donor-centric storytelling initiatives. Ensured brand consistency and aligned messaging across digital, social, and in-person events to enhance multi-channel reach.
Endeavour Foundation
Marketing Project Lead (Contract) (2018 – 2018)
Managed high-impact brand and marketing projects during a transformation phase. Led national signage rebrand rollout, executed customer satisfaction campaigns, and collaborated with data teams to enhance brand strategy.
Flight Centre Travel Group
Email Marketing Team Leader (2017 – 2017)
Oversaw high-volume email marketing campaigns, developed audience segmentation strategies, and optimized campaign performance. Led a team, coordinated campaign planning, and provided regular performance reports.
Flight Centre Travel Group
Direct Marketing Team Leader, Leisure Brand (2015 – 2017)
Managed direct marketing strategy across leisure travel brands, oversaw integrated email and direct mail campaigns, and drove customer acquisition and retention. Led a team, developed segment strategies, and fostered data partnerships for targeted communications.
Key Skills
Key Industries
Software & Tools
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