Donna Faye

Donna Faye is a multi-passionate entrepreneur, marketing manager, and consultant helping bring business visions to life through her signature FUELED Framework.

At the core of her work is the 6-Step FUELED Framework, designed to create clarity, momentum, and scalable growth:

• Fill up the gaps

• Uncover untapped growth opportunities

• Enable AI, automation & systems

• Leverage intuitive decision-making

• Experiment and validate what works

• Decide fast

For the past 8 years, Donna has partnered with coaches, consultants, wellness brands, and trade businesses across Australia, the UK, US, and Europe.

She turns ideas, content, and vision into structured, scalable systems so businesses don’t just launch, they grow with clarity and momentum.

Recent Work & Systems Evolution

Over the last year, her work has evolved deeper into systems, AI integration, and infrastructure that supports long-term growth:

• Architected and systemised HumanXAI, transforming over a decade of intellectual property, including 300+ courses, 20TB of video content, and transcripts into 5 books and a structured, AI-powered ecosystem designed to future-proof the business and power its AI agent (“Ava”).

• Spearheaded the website revamp, project coordination, and systems strategy for a childcare real estate business, turning complex workflows into a structured, repeatable growth model within 6 months.

• Built and led the creation and publication of 12+ digital and print & paperback book assets for Pure Goddess Health, including ebooks, books, and social content, driving audience growth, product expansion, and increased customer value.

• • Supported a US-based Neurodivergence business coach in transitioning their website to a more scalable, user-friendly platform.

• • Delivered website strategy and build support for construction, architecture, and landscaping businesses, aligning brand positioning, site structure, and lead generation pathways.

• • Assisted an AV/ICT company with website strategy and early-stage app direction, translating complex technical services into clear, user-focused experiences.

• • Led website content, strategic content repurposing, and book marketing for Inner Compass Consulting (leadership coaching), strengthening brand positioning, expanding reach, and amplifying thought leadership.

How She Works

Donna’s approach goes beyond strategy, she brings visions into reality through alignment, systems, and execution.

Strategy
Clear content marketing funnels, messaging, and growth pathways.

Integration
Not just tech  but aligning the full business vision using frameworks such as the Entrepreneurial Operating System (EOS).

Implementation
Execution grounded in the FUELED Framework ensuring momentum, clarity, and follow-through.

Results Snapshot

•165% revenue growth (July 2024 - Jan 2025 vs previous year)

• •120% average monthly growth across key sales periods

• •Average order value increased from $90 to $104+

• •20,000+ email subscribers built and nurtured

• •9.5K+ Instagram audience growth

• •2.5M+ TikTok views driving a 50% increase in enquiries

• •Multiple Amazon best-sellers supported through aligned funnel, email, and content strategy

Clients often describe Donna as easy to work with and highly organised  bringing structure to moving parts while maintaining a strong human connection throughout the process.

Based in Sydney, she works globally with founders ready to take their next leap, whether that’s refining systems, scaling visibility, or building something entirely new.

She is always open to exchanging ideas on funnels, campaigns, and the balance between creative freedom and strong systems.

Client Feedback

“Donna was amazing to work with collaborative, supportive, and always guiding in the right direction. She gave me control while providing strong leadership throughout. Highly recommend her services.”
- Tom Oliver

“Fast, efficient, creative, and highly responsive to feedback, an absolute Godsend for managing podcast production and output.”
- Zoe Routh

“Working with Donna on our new business website was an outstanding experience. The final result was sleek, professional, and aligned with our vision.”
- Aileen Mejia

“Donna stepped in halfway through after issues with another designer and delivered a fantastic result. Responsive, easy to work with, and completed everything quickly.”
- Michael Boedel

“Donna takes full ownership and has a deep understanding of both front-end and back-end systems. Her communication is excellent, and she adapts to whatever works best. I’d hire Donna again without hesitation.”
- Natalie Bell