Dee Johns
Chief Marketing Officer
Experienced Melbourne-based Fractional CMO specialised in B2B SaaS & Fintech
About Dee
Melbourne-based fractional CMO with extensive experience in B2B SaaS and fintech. Specializes in providing senior marketing judgment, clarity, and momentum to businesses without the need for a full-time hire. Skilled in strategy, product marketing, go-to-market approaches, and team leadership. Known for driving significant improvements in acquisition, conversion, and revenue growth. Works on a fractional basis, partnering with founders and exec teams to set direction and drive delivery.
Experience
Marketing Consultant / Fractional Marketing Lead
Independent Marketing Consultant (2025 – Present)
Partnered with founders and leadership teams to set marketing direction, led positioning, go-to-market planning, and demand generation work. Acted as a senior marketing lead for companies without in-house leadership, providing clear guidance and structure.
ApprovalMax
Head of Product Marketing (2024 – 2025)
Led the establishment of the product marketing function, shaped positioning and go-to-market strategies, improved acquisition and conversion rates. Acted as a senior partner during growth periods.
Karbon
Director of Product Marketing (2022 – 2023)
Led product marketing across multiple markets, reset positioning, supported revenue growth and retention. Guided teams through launch planning and prioritization.
Xero
Senior Marketing Roles (2018 – 2022)
Held senior marketing positions in a global SaaS organization, worked on product, brand, and customer marketing. Collaborated with product and regional teams for new propositions.
Key Skills
Key Industries
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