Dee Johns
Chief Marketing Officer
Experienced Melbourne-based Fractional CMO specialised in B2B SaaS & Fintech
About Dee
Melbourne-based fractional CMO with experience across B2B SaaS and fintech, including ApprovalMax, Karbon, Xero and Computershare. I work with founders and executive teams to shape marketing direction, sharpen positioning, and support execution across product marketing, messaging, and go-to-market activity.
I spend a lot of time turning complex product capability into clear, usable content that customers can act on, working closely with product and leadership teams to bring clarity to fast-moving environments where messaging and product detail need to stay closely aligned.
I move between strategy and hands-on delivery depending on what the business needs, and I’m known for driving significant improvements in acquisition, conversion, and revenue growth.
I work on a fractional basis, partnering with leadership teams to connect product value with market understanding and customer adoption.
Experience
Marketing Consultant / Fractional Marketing Lead
Independent Marketing Consultant (2026 – Present)
Partnered with founders and leadership teams to set marketing direction, led positioning, go-to-market planning, and demand generation work. Acted as a senior marketing lead for companies without in-house leadership, providing clear guidance and structure.
ApprovalMax
Head of Product Marketing (2024 – 2025)
Led the establishment of the product marketing function, shaped positioning and go-to-market strategies, improved acquisition and conversion rates. Acted as a senior partner during growth periods.
Karbon
Director of Product Marketing (2022 – 2023)
Led product marketing across multiple markets, reset positioning, supported revenue growth and retention. Guided teams through launch planning and prioritization.
Xero
Global Product Marketing Manager (2018 – 2022)
Shaped messaging, positioning and go-to-market activity to support product-led growth and improve acquisition and conversion across key segments.
Qualifications
AI Certification (2026)
Wild Success
Master of Business (Marketing) (2010)
Swinburne University
Key Industries
Software & Tools
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