Cliff Nichols

I am a senior marketing and communications leader with more than 25 years' experience helping organisations clarify their market position, accelerate growth and build stronger brands.

My career spans consulting, agency and executive client-side leadership roles across Australia, the UK and Asia-Pacific, working with organisations ranging from founder-led growth businesses through to major multinational corporations and national professional services firms.

Most recently, I served as National Head of Marketing and Communications for COX Architecture, one of Australia's leading design practices, where I led national brand, marketing, communications, digital and business development initiatives during a period of significant growth.

Today I work with a select number of founder-led and growth-stage organisations as an Embedded Fractional Chief Marketing Officer. I help leadership teams align brand, marketing and commercial strategy, build marketing capability and create the systems, structure and clarity needed to support sustainable growth.

My experience spans property, architecture, infrastructure, professional services, engineering, manufacturing, financial services and emerging growth businesses.

Areas of focus include:

• Fractional CMO leadership
• Growth strategy and commercial marketing
• Brand and market positioning
• Marketing team leadership and capability development
• Business development alignment
• Stakeholder and investor communications
• Strategic communications and thought leadership
• Marketing transformation and operating models

I believe marketing performs best when it is treated as a commercial discipline—not simply a communications function. Educated to Masters level and professionally trained for rigour in both thought and execution.