Clare Millwood
Chief Marketing Officer
Marketing and Brand Leader. Helping businesses grow by bringing brand, performance and strategy together
About Clare
I’m a marketing leader with a focus on delivering brand and marketing programs that create impact.
My marketing expertise has been garnered from over 25 years of driving marketing from owner led scale-up organisations to large corporates and across Australian, European and US markets.
My marketing mindset has allowed me to lead marketing programs in both B2C and B2B environments and my passion for brand extends to lead communications and stakeholder engagement.
My approach combines strategic thinking with a practical viewpoint on execution. I enjoy working closely with teams to bring clarity to what matters most and to build strategies that can genuinely be delivered. Across my career, that’s meant building brand trust, improving audience engagement, strengthening customer acquisition and retention, and ensuring marketing effort is tied to outcomes that move the business forward.
I lead without ego and value collaboration with teams, executives and partners. Ultimately, I care about helping organisations grow without losing coherence, and about making marketing matter in a way that’s thoughtful, practical and sustainable.
Experience
Marketree (Self-employed)
Marketing Leader – Consultant, Interim, Fractional (2026 – Present)
Working with organisations to build clarity, structure and momentum to their marketing. Market and Brand Strategy, Internal Engagement, CRM & MarTech readiness and Marketing Leadership.
Wilson Parking Australia (Full-time)
GM Strategic Marketing (2020 – 2025)
Led the corporate marketing and brand strategy. Established commercial strategies focused on growth, implemented communication strategies to improve customer engagement, developed brand building blocks, and led ESG initiatives to support community brand engagement.
Transaction Network Services (TNS) (Full-time)
Head of Marketing and Global Communications (2014 – 2020)
Responsible for the global marketing direction and all communication channels across APAC, EMEA and the US for ADVAM (now TNS). Developed global brand strategy, established digital content and communications strategy, enhanced product positioning to simplify customer propositions, and led marketing teams across Australia and the UK.
iiNet (Full-time)
Senior Marketing Manager (2010 – 2014)
Responsible for the development and delivery of the marketing strategy, working across all channels to ensure strong brand health, customer retention and growth in new customer sales.
Tungsten Network, a Kofax company (UK)
Head of Marketing, EU and APAC (2006 – 2010)
Responsible for the global brand direction and marketing activities across Europe and Asia Pacific.
BT (UK)
Marketing Manager (2004 – 2006)
Managed third-party relationships and a team of six marketing professionals to deliver dynamic campaigns.
Key Industries
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