Cindy Zuo
Digital Marketing Manager
Hands-on Digital Marketing Specialist | Lead Generation | Meta Ads | GA4 & GTM
About Cindy
Digital marketing specialist with 7+ years of marketing experience across property, construction and professional services industries, including 2+ years of hands-on digital marketing experience through freelance and side projects.
Experienced in lead generation campaigns, Meta and Google Ads, GA4 and GTM tracking, campaign optimisation, CRM and EDM coordination, website management and digital marketing reporting. Comfortable working across both in-house and freelance environments, with a practical and results-focused approach to marketing.
Enjoy working in flexible and collaborative environments, with strong interest in campaign performance, business growth and client communication across diverse industries and audiences.
Experience
NEOMETRO
Digital Marketing & Performance Specialist (2025 – 2026)
Supported Meta and Google campaign performance monitoring and optimisation
Identified GA4 and GTM tracking issues impacting campaign conversion accuracy; Assisted with monthly performance reporting, campaign insights and digital marketing coordination; Manage CRM updates and support EDM and email automation implementation; Support new landing page redesign and development projects; Collaborated with agency partners and internal stakeholders on campaign improvements and new initiatives.
The Tale Lab
Freelance Digital Marketing Consultant (2024 – Present)
Create and manage lead-generation campaigns on Meta and Google Ads, along with organic social media content for small business clients in the building materials, construction, and professional services sectors; Conduct regular GA4 and GTM tracking audits and campaign optimisation
Develop, update and manage websites, landing pages and on-page SEO implementation; Produce monthly campaign performance insights reports.
Barry Plant Eastern Group
Social Media Marketing Manager (2024 – 2025)
Managed social media content and brand consistency across Instagram, Facebook, LinkedIn, TikTok, Threads and WeChat for a multi-office real estate group; Produced and coordinated multimedia content including photography, video and social media copy to support brand engagement and community growth ; Developed and launched evergreen content series across social platforms, contributing to audience growth and increased engagement; Planned and optimised Meta lead generation campaigns, applying A/B testing, performance insights and ongoing reporting to improve campaign results and ROI.
Key Skills
Qualifications
Master of Adveritising (2016)
RMIT
Key Industries
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