Charlotte Healey
Marketing Strategist
Senior Brand, Marketing & Commercial Strategist | FMCG, Retail & Consumer Brands
About Charlotte
Senior marketing and commercial leader with over 20 years of experience in retail, FMCG, hospitality, telecommunications, travel, and consumer brands. Skilled in fractional and consulting roles, excelling in clarifying positioning, growth priorities, loyalty strategy, and team alignment. Strong track record with Woolworths, IKEA, Vodafone, Westpac, Wotif, UNGA, and Mattel. Expertise in brand strategy, customer growth, loyalty, partnerships, go-to-market strategies, and integrated marketing leadership.
Experience
Marketing, Brand & Growth Advisory
Independent Marketing Consultant / Fractional CMO (2025 – Present)
Providing senior marketing and go-to-market leadership to founder-led and early-stage businesses. Consulting on consumer promotions, major events marketing, and strategy alignment.
Bankstown Sports Club
Group Marketing Manager (2024 – 2025)
Responsible for marketing strategy, customer growth, and loyalty activities across a multi-venue hospitality business.
UNGA Global Loyalty Agency
Head of Strategy ANZ / Marketing Lead (2016 – 2023)
Developed loyalty and collectibles programs, managed licensing partnerships, and adapted global propositions for local markets.
Woolworths Group
Marketing Manager (2014 – 2016)
Led family and customer marketing initiatives, loyalty programs, and integrated retail campaigns.
Wotif Group (Expedia)
Senior Marketing Manager (2013 – 2013)
Directed acquisition, growth, CRM, and partnership strategies to enhance brand positioning.
IKEA Australia
Senior Marketing Manager (2010 – 2012)
Managed market launches, loyalty programs, and community engagement strategies to boost local relevance.
Westpac Group
Senior Marketing Manager (2009 – 2010)
Led customer experience and local area marketing strategies, contributing to new customer acquisition growth.
Esprit Australia & New Zealand
Marketing Manager (2008 – 2009)
Launched CRM platform, executed brand partnerships, and improved PR and agency collaborations.
Vodafone Australia
Retail Marketing Manager (2007 – 2008)
Managed retail campaigns, store design initiatives, and team mentoring to drive sales growth.
Key Skills
Qualifications
Bachelor of Arts in Marketing (2000)
University of Derby
Software & Tools
Ready to work with Charlotte Healey?
Get matched with Charlotte Healey or another top marketing consultant in minutes.