Caroline Taylor
Chief Marketing Officer
Senior Marketing & GTM Executive | Helping B2B Companies in Complex and Technical Markets
About Caroline
Senior Marketing & GTM Executive | B2B, B2G & Enterprise Specialist
From global Fortune 500s to high-growth startups, I help complex organisations turn technical capability into commercial growth.
Industries: Tech, SaaS, Energy/Renewables, Engineering, Infrastructure, Financial Services, Public Sector, Healthcare
How We Can Work Together:
-Differentiate & Package Expertise: Translating complex technical capability and talent into distinct market propositions and client experiences.
- Pursuit & Bid Strategy: Architecting winning strategies for major pitches and high-value enterprise tenders.
- GTM & Scale: Executing targeted account strategies (ABM), solutions marketing, acquisition integration, and digital transformation.
- Solutions Marketing & Demand Generation: Crafting tailored solution messaging and multi-channel engines that turn technical offerings into qualified pipeline.
- Thought Leadership & Influence: Driving case studies, executive speechwriting, major sponsorships, grant applications, and media outreach to position key talent as market leaders.
Whether you need a senior leader to reset your marketing function, land a key pursuit, or commercialise a new offering, I bridge the gap between strategy, customer experience, and revenue execution.
Experience
NATIONAL AUSTRALIA BANK
Executive Communications Lead, Business & Institutional Clients (2025 – 2026)
Supported senior leaders in the enterprise client division by developing executive and client-facing positioning across various strategic technology domains.
HEXAGON
Senior Marketing Director, Asia Pacific (2023 – 2026)
Led APAC marketing for a global enterprise software business, developing regional marketing plans, influencing over A$100M in enterprise opportunities, and driving partner-attributed pipeline growth by 25%. Led localization of global campaigns and launches across ANZ and Asia.
MOTOROLA SOLUTIONS
Global Director, Account-Based Marketing (2022 – 2023)
Built Motorola Solutions' global ABM operating model, generating US$30M in qualified pipeline across US government accounts. Drove North American adoption and global rollout of the model.
MOTOROLA SOLUTIONS
Senior Director, Marketing, Asia Pacific & ANZ (2018 – 2022)
Led ANZ and later APAC field, demand, and partner marketing, generating approximately US$80M in qualified video-security pipeline and enhancing sales-qualified opportunities by 25%. Collaborated with US corporate marketing and global product teams to localize launches and messaging for APAC buyers.
AUSNET / MONDO
Head of Group Marketing, Commercial Businesses (2016 – 2018)
Led marketing for AusNet's commercial energy and technology businesses, creating GTM approach for new propositions. Co-created and launched the Mondo commercial brand and achieved high customer uptake for the microgrid offer.
HALEY & ALDRICH
Senior Marketing Manager, Brand & Growth (2008 – 2015)
Partnered with CEO and practice leaders on brand strategy, positioning, client growth, and market development. Led a firm-wide repositioning that increased market engagement by 40% and qualified inbound enquiries by 20%.
CARE Super
Manager, Membership Marketing (2006 – 2008)
Responsible for membership marketing at CARE Super.
Key Industries
Software & Tools
Ready to work with Caroline Taylor?
Get matched with Caroline Taylor or another top marketing consultant in minutes.