Caro Galarza
Digital Marketing Manager
Digital, Content and Brand Manager specialising in Design, Furniture, Fashion & Lifestyle brands
About Caro
Marketing leader with 14 years of experience in building brands across fashion, furniture, and lifestyle categories. Skilled in digital strategy, eCommerce, email marketing, and paid media. Strong in brand strategy, creative direction, and campaign management. Currently leading digital marketing for Caesarstone Australia with significant growth achievements.
Experience
Caesarstone Australia
Digital Marketing Manager (2024 – Present)
Led digital function including brand strategy, paid media, email marketing, social media, and website management. Achieved triple-digit growth in Paid Social sessions, structured email lifecycle strategy, increased sample orders, and launched B2B platform.
Freedom Furniture
Digital Marketing Team Lead (2022 – 2023)
Led digital performance, achieving revenue growth, transaction increase, and improved conversions. Developed new sale format leading to record online sales. Managed Paid Search, Social, SEO, Display, and Affiliate channels.
Freedom Furniture
Ecommerce Specialist (2021 – 2022)
Managed product catalog, merchandising, and digital trade for Homewares category, supporting website optimization and revenue growth.
General Pants
Digital Marketing Specialist (2020 – 2021)
Drove digital marketing initiatives, website management, SEO/SEM, and CRM. Collaborated with agency partners on commercial priorities.
General Pants
Email Marketing Specialist (2019 – 2020)
Planned, built, and executed eDMs, automated flows, and campaigns. Managed segmentation and personalized content strategies.
General Pants
Ecommerce Coordinator (2019 – 2019)
Managed product catalog, online merchandising, attributes, imagery, and campaign tagging.
Madness Clothing
Marketing Manager (2017 – 2019)
Developed and implemented brand and marketing strategy, led marketing team, and managed planning, budgeting, and reporting.
Madness Clothing
Marketing Executive (2015 – 2017)
Executed integrated campaigns, product launches, and brand collaborations, including Nike. Managed influencer and media relationships.
Key Skills
Qualifications
Barchelor of Commerce (Marketing) (2016)
UCES
Diploma of Fashion Production (2011)
University of Palermo
Key Industries
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