Bianca Asanache
Digital Marketing Strategist
Experienced Senior Marketing Professional with Multi-Channel Expertise
About Bianca
Senior marketing and communications professional with a decade of experience owning paid media and campaign analytics across Meta, LinkedIn, and Google. Expert in brand strategy, integrated multi-channel campaigns, and lifecycle marketing. Skilled in Google Analytics, SEMrush, and AI tools. Current Senior Marketing & Partnerships Officer looking to relocate to Italy. Fluent in English, Italian, and Romanian. Proficient in French. Key achievements include maximising campaign profitability, optimizing creative testing, increasing web traffic, improving sign-up conversion, and minimizing revenue leakage. Extensive experience in various marketing and customer service roles.
Experience
Centre for Multicultural Youth
Senior Marketing & Partnerships Officer (2022 – Present)
Led integrated multi-channel campaigns, managed paid and organic campaign performance across Meta and LinkedIn. Improved website visitor-to-customer conversion and generated new marketing-qualified leads. Maximized paid advertising campaign profitability and grew audience. Reduced lead response time and lost leads with a custom AI agent.
Pacwel & Cam-Plas Machinery
Sales Marketing Manager (2020 – 2022)
Developed B2B and B2C strategies that increased brand visibility and market share. Grew web traffic and improved market positioning. Strengthened sales pipeline and secured funding for digital development. Led brand repositioning and enhanced operational efficiency.
Professional Migrant Women
Digital Marketing & Communications Lead (2020 – 2022)
Led content and campaign strategy, grew LinkedIn followers, and launched the organisation's blog. Increased social media engagement, attracted unique monthly viewers, and grew an engaged community. Strengthened brand consistency, coached team members, and provided mentorship.
AusWISE
PR & Partnerships Officer (2020 – 2021)
Supported employment outcomes for international students, strengthened partnerships, and built a partner relationship management system. Recognised for extraordinary contribution to AusWISE. Managed PR coordination, event communications, and partner engagement.
Carbar Autos
Customer Service Consultant (2020 – 2020)
Managed subscription inquiries and customer requests, improved workflow processes, and designed lifecycle communication strategies. Strengthened messaging, established KPIs, and improved customer feedback and retention.
Good Pair Days
Customer Support Specialist (2019 – 2020)
Managed customer inquiries and resolved issues, reduced response time, streamlined delivery issue resolution, and maintained positive feedback rating. Provided UX feedback for new product launches.
Freelancer
Freelancer (2019 – 2019)
Provided freelance sales consulting and customer support services across retail and FMCG industries. Worked with notable clients like Orogold Cosmetics and the Italian National Tourist Board.
Fresh Delights
Sales Marketing Manager (2017 – 2019)
Managed marketing, sales, and business development for an SME B2B FMCG business. Redesigned product packaging, led brand activation campaigns, and increased customer base, brand visibility, and sales.
Key Skills
Key Industries
Software & Tools
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