Benjamin Preston
Chief Marketing Officer
Strategic marketing leader with 15 years of experience in scaling high-growth companies.
About Benjamin
I'm a two-time CMO with 15 years scaling high-growth companies across fintech, crypto, retail, and travel.
Most recently CMO at Coinstash. Prior CMO at WeMoney, where I took the business from pre-revenue to a $100M valuation. Before that, Head of Marketing APAC at Cover Genius through the unicorn round.
I build marketing functions from the ground up across brand, growth, performance, and the systems behind them. I work best in founder-led environments where marketing has to connect directly to commercial outcomes.
Oxford MBA (Distinction, Wolfram Schmitt Scholar) and a BA in Financial Economics from Cornell (Magna Cum Laude). Sydney-based.
Experience
WeMoney
Chief Marketing Officer (2024 – Present)
Charged with leading user growth, restructuring ad platforms, and increasing brand awareness. Developed marketing and growth strategies for significant YoY business growth while reducing acquisition costs.
Cover Genius
Head of Marketing - APAC (2019 – 2024)
Built and led a marketing team, developed digital strategies, and achieved substantial sales growth. Secured partnerships with major companies and grew brand awareness through content, PR, and events.
Koh
Head of Growth (2018 – 2019)
Established growth marketing function, supported company rebranding and UK market entry. Successfully launched various marketing channels and exceeded ROAS targets.
ViaHero
Head of Growth (2017 – 2018)
Implemented various marketing programs, driving significant sales increase, brand mentions, and keyword rankings. Successfully launched new markets and achieved high engagement rates.
American Express
Manager (2011 – 2015)
Managed brand marketing, acquisition, sales, and technology investments to drive digital growth. Collaborated across teams to sell financial products and increase transaction volume.
Opzi (Y Combinator)
Growth & Marketing Lead (2010 – 2010)
Oversaw marketing and business development, supporting initial product launch and seed capital raise through content marketing, SEO, and website UX.
Key Skills
Key Industries
Software & Tools
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