Astrid Dare
Chief Marketing Officer
Fractional CMO providing marketing strategy and leadership to help purpose-driven organisations focus on the work that will have the greatest impact.
About Astrid
I help purpose-driven organisations focus on the work that will have the greatest impact.
Most organisations are trying to do more with less. This is especially true for purpose-driven organisations that often have small teams and lean budgets.
It sounds counterintuitive, but choosing to do less is the key to accomplishing more.
When we say yes to everything, it's hard to focus, teams burn out, and work quality suffers.
Strategy involves making choices. What we choose not to do is important. Pruning your plans to focus on the work that will have the greatest impact helps your organisation to grow well.
As an experienced Chief Marketing Officer and executive leader, I can identify where to focus and what to say no to.
Experience
Wild Hive
Marketing and Fundraising Strategic Lead (2026 – Present)
I work as a fractional strategic lead across a small portfolio of purpose-driven organisations.
Like Family
Chief Marketing and Customer Officer (2023 – 2024)
Managed a Customer & Growth team of 12. Developed growth strategies, reduced customer acquisition costs, and improved processes to deliver better customer experience.
Christian Super
Chief Member Experience Officer (2018 – 2022)
Managed a team of 12. Developed a strategic marketing plan, delivered above-average net member growth each year, and improved the overall member experience, resulting in the super fund being ranked second for customer experience in 2021.
GII3
Senior Marketing Consultant - Contract (2018 – 2018)
Successfully led the AMF to ZONE Bowling re-branding project within a tight timeframe, demonstrating strong relationship-building skills.
Supatreats Australia
Head of Marketing & Menu - Contract (2016 – 2017)
Developed marketing and menu strategies, delivered digital assets such a new e-commerce platform, and created promotions to drive incremental sales for Wendy's Milk Bar franchises.
Craveable Brands
Marketing Manager, Oporto - Contract (2016 – 2016)
Project managed various initiatives, collaborating with cross-functional teams to deliver with excellence.
McDonald’s Australia
Various Senior Marketing Roles (2008 – 2015)
Led the marketing team responsible for various parts of the business, including breakfast, chicken, Value Picks, and Happy Meals. Also managed innovation and menu strategy initiatives, including developing menu pipeline and rationalisation plans.
The Wrigley Company
Senior Brand Manager (2005 – 2008)
Led the brand team for Eclipse, Juicy Fruit, and Hubba Bubba. Launched the Solano brand of candy in Australia. Worked with cross-functional teams to secure prime product placement in grocery and convenience stores.
SC Johnson
Various Brand Manager Roles (2001 – 2005)
Worked on well-known FMCG brands such as Glade, Duck, and Raid. Launched new products and worked with cross-functional teams to secure shelf space in various grocery retailers.
Qualifications
Bachelor of Business, Marketing Major (2000)
University of Technology Sydney
Key Industries
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