Ashley Lee
Graphic Designer
Ashley loves everything design and has a strong interest in website design and mobile UI/UX.
About Ashley
Digital creator, visual storyteller, curious learner, ready to solve business problems by understanding user needs and improving user experience design.
Experience
PurpleLink
Web & Digital Designer (2020 – Present)
Project 1: PurpleLink website redesign
• Brainstormed ideas, website layout design, and prototype to visualise the final outcome.
• Redesigned PurpleLink website, with the goal of improving SEO and services.
• Produced information architecture, wireframes, prototype, and build the website using WordPress Elementor.
• Conducted usability testing, obtained feedback, and iterate the design.
Project 2: NutraSmart
• Created a design system to support the growth of the eCommerce site.
• Designed mobile-first checkout experience to minimise checkout time.
Project 3: Earth Born
• Created a design system to support the growth of the eCommerce site.
• Designed mobile-first checkout experience to minimise checkout time.
Project 4: BLC Solutions
• Conducted user research and competitive analysis.
• Built the website using WordPress Elementor.
• Created digital visual elements such as iconographies, infographic.
Project 5: Nutra
• Built the website using WordPress Elementor.
• Created the layout design.
Project 6: Alpha Group
• Built the website using WordPress Elementor.
• Created the layout design.
Project 7: Sean Fine Art
• Built the website using WordPress Elementor.
• Created the layout design.
The Design Blocks
Freelance Designer (2019 – 2020)
Graphic design.
Built the website using WordPress Elementor.
Created the layout design.
Key Skills
Qualifications
Graduate Certificate in Design (2019)
Griffith University
Bachelor of Education (2017)
Queensland University of Technology
Key Industries
Software & Tools
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