Anukool Manchanda
Chief Marketing Officer
Digital Marketing Consultant | Lead Generation & Performance Marketing Specialist
Summary
Anukool is an experienced Digital Marketing Consultant specialising in helping businesses generate higher quality leads. Experienced in digital strategies and tactics including web design & development, landing page design & development, Google AdWords, Facebook ads, LinkedIn ads, Remarketing ads and also advanced tactics such as Messenger Marketing & Chatbots.
Experience
AuthorityVideos
Founder (2025 - current)
Helping businesses scale using AI-powered video content to drive brand authority, inbound leads, and revenue without requiring founders to be on camera.
Key areas:
- AI Video Automation
- Authority Growth Engine
- SEO & Paid Ads Strategy
Highlights:
- 1,000+ businesses using the AI platform
- Talent Club Australia – increased enrolments via video-powered ads
- JICS (Education & Visa Market) – 3x increase in leads
- AuthorityVideos YouTube Channel – 2.2K+ subscribers, 1,000+ watch hours in 3 months
Skills: Marketing Campaigns, Product Launch, Video Marketing, SEO, Paid Media, Growth Strategy
Australian Bond Exchange
Head of Marketing (2022 - 2025)
Led marketing strategy and campaigns aligned with the mission “Access for All,” driving growth across B2B and B2C channels through digital acquisition, education-led content, and self-service platforms.
Skills: Marketing Campaigns, Product Launch, Performance Metrics, B2B & B2C Marketing, Strategic Communications
Brafton Inc.
Account Director (2021 - 2022)
Responsibilities:
- Campaign strategy, planning, and recommendations
- Content research and ideation
- Analytics research and site health analysis
- SEO and Google Analytics reporting
Skills include:
Campaign Strategy, SEO, Paid Search, Content Performance Optimisation, Facebook Ads, E-commerce, B2B Marketing, ROI, CRM, HubSpot, Go-to-Market Strategy
StandUpDigital.com
Senior Consultant (2017 - 2022)
Led marketing strategy, paid media, and performance marketing initiatives, supporting client growth and team leadership across multiple industries.
Skills: Paid Media, SEO, Growth Marketing, Team Leadership, Client Services, CRM, HubSpot
FP Markets (First Prudential Markets)
Head of Marketing (2017 - 2022)
Owned end-to-end marketing strategy for a global fintech brand across FX, CFDs, and international markets.
Skills: Performance Marketing, Paid Media, B2B Marketing, Product Marketing, Growth Strategy, CRM, Marketing Automation
Rocket Agency
Digital Account Manager (2016 - 2017)
- Managed paid media, SEO, and digital campaigns across multiple clients.
Skills: Paid Search, Facebook Ads, Performance Marketing, Client Services
Lined Media
Digital Marketing Consultant (2012 - 2016)
Responsibilities:
- SEO, SEM, social media, and analytics strategy
- Managed 20+ clients
- SEO audits, competitor analysis, conversion optimisation
- Reporting using Google Analytics, AdWords, SEMRush
- Delivered Google-approved marketing workshops
Skills: SEO, SEM, Paid Search, Analytics, Lead Generation, Marketing Strategy