Alli Galloway
Chief Marketing Officer
Experienced digital marketing and brand specialist with a passion for digital innovation and audience engagement.
About Alli
Creative and people-driven marketing leader with 20 years of experience in Australia and the UK. I’m passionate about connecting culture, stories and audiences in meaningful ways using digital innovation, great content, or building partnerships that resonate. I bring a strong mix of curiosity, heart and commercial thinking to every project, and love leading teams to do work they’re proud of.
Areas of expertise:
Executive & Team Leadership
AI, Innovation, Tech & Platforms
Digital Marketing & Social Media
Audience Growth & Strategy
Partnerships & Content
CRM, CMS & E-Commerce
B&T Women Leading Tech finalist (2024) for Marketing.
Author of Awareness To Advocacy
https://alligalloway.gumroad.com/l/awarenesstoadvocacy
Mumbrella Award nominee (2016) for a world-first community-led album marketing campaign in partnership with Twitter.
https://alligalloway.com
Experience
WNBL
Head of Fan Growth (2025 – 2026)
Led national fan-growth strategy for WNBL 2025/26 season, guiding a high-performing marketing team.
Achieved record audience growth across broadcast, live attendance, and digital platforms.
Created standout partner campaigns with Google, Ford, Spotify, ARIA, Blackmores and Virgin Australia, including launching the world's first NFC-chipped smart basketball with Spalding, transforming a physical product into a live digital gateway for fans.
Vinyl Group
Chief Marketing Officer (2023 – 2025)
Owned marketing strategy across app growth for Vampr, Vinyl.com, Jaxsta, and the integration of Vinyl Media (Rolling Stone, Tone Deaf, Variety).
Led the launch of Vinyl.com, building it into chart-accredited eComm powerhouse.
Managed third-party agencies and internal delivery across PR, SEO, social, product, paid media, influencer management and content.
Jaxsta
Head of Marketing (2021 – 2023)
Led marketing during pivotal transformation including Vinyl.com launch and Vampr acquisition.
Drove adoption among music professionals through data-driven storytelling.
Warner Music Australia
Senior Audience & Channel Manager (2017 – 2021)
Led content strategy across all owned publishing channels, YouTube, and playlists.
Owned digital growth strategy through D2C funnel conversion and performance marketing.
Reimagined how legendary catalogues and modern superstars show up in the digital era, driving fan growth, merch demand and global video consumption for artists from Led Zeppelin and David Bowie to today's chart leaders, and local legends.
Jaden Digital
Head of Artist & Label Marketing (2014 – 2017)
I drove digital-first campaigns and managed major releases for iconic Aussie acts like The Superjesus, Baby Animals, Reece Mastin, comedy legend, Effie (Mary Coustas), and beloved TV/Radio host, David Campbell - while building and leading the She Who Rocks brand and tour celebrating women in music.
Key Industries
Software & Tools
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