Marketing Strategist

Small retail chain in the flooring industry require a marketing strategist to help develop a local area marketing plan around their three stores. 

The brand is part of a national chain of 220 stores with the main brand handling TV, radio, national brand marketing and a monthly magazine. Stores are limited to advertising within a certain postcode

The client is looking for a Cemoh to help them with developing a more locally focused B2C strategy to include:

• Social media
• PPC include video advertising
• Branding review
• Database marketing
• Direct mail
• Outdoor
• Content marketing including case studies/time lapse videos
• Recommendations for tactical execution.

There is the option for some additional B2B strategy work but there is limited Ecommerce opportunity. This is very much about driving footfall.

Looking for a Cemoh for a 6 to 8 week engagement for the strategy work and then managing and monitoring ongoing tactical execution